Marketing Analyst

3 - 5 years

14 - 16 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsible for conducting in-depth analysis to support regional and local management in developing marketing strategies, identifying revenue opportunities, and enhancing customer experience as the Voice-Of-Customer. Additionally, leading Go-To-Market initiatives, managing strategic projects, and providing comprehensive progress updates to drive market share growth and business success.
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What will you do -

Responsible for conducting in-depth analysis to support regional and local management in developing marketing strategies, identifying revenue opportunities, and enhancing customer experience as the Voice-Of-Customer. Additionally, leading Go-To-Market initiatives, managing strategic projects, and providing comprehensive progress updates to drive market share growth and business success.
  • Support regional and local management by conducting and supporting analysis for marketing strategy related studies and planning (feasibility study, new products and services, customer/market analysis and/or flight scheduling) to identify revenue and growth opportunities.
  • Enhance customer experience by being the Voice-Of-Customer and effectively measure business performance.
  • Lead/Support Go-To-Market activities and programs to grow market share.
  • Manage the process of development/execution of the Strategic Projects.
  • Research and analyze data to develop Management reports.
  • Track, monitor and provide progress updates/overview of the various strategic projects

Minimum Education

Diploma in Marketing, Business Management, Finance, Economics, or any related course.

Minimum Experience

3-5 years of work experience in Finance, marketing or similar quantitative business analysis

Knowledge, Skills and Abilities

  • Work experience in an end-to-end market research processes with advanced skills in Research Design, Research Execution and marketing campaign optimization initiative would be a strong advantage.
  • Strong analytical abilities, , innovative thinking, proficiency in data storytelling and business acumen are essential for effective interactions with internal teams, external partners, and stakeholders.
  • Advanced knowledge of marketing theories and techniques, spreadsheets, and database applications (such as SQL).
  • Must be adept with handling large datasets, both structured and unstructured, for analysis, report writing and presentation.
  • Ability to project manage independently.
  • Basic/intermediate knowledge of Power BI is a plus.
  • Accuracy & Attention to Detail
  • Analytical Skills
  • Microsoft Office & PC Skills
  • Numerical Skills

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