Job
Description
You will be responsible for leading product prioritization and go-to-market efforts for CyberGRC solutions. Your role will involve conducting customer, prospect, and market research to identify needs, trends, and opportunities. You will also need to maintain detailed buyer personas, competitive analyses, and customer journey maps. Additionally, integrating feedback from analysts and regulatory trends in the cybersecurity and risk landscape will be crucial. - Conduct ongoing customer, prospect, and market research - Maintain detailed buyer personas, competitive analyses, and customer journey maps - Integrate feedback from analysts and regulatory trends You will work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities. Leading the planning and execution of product launches to ensure internal and external readiness will be part of your responsibilities. Tracking and reporting on the impact of product marketing activities and iterating strategies based on performance data will also be essential. - Communicate roadmaps and prioritize features based on customer feedback - Lead planning and execution of product launches - Track and report on the impact of product marketing activities As the Product Marketing Manager, you will define and execute the go-to-market strategy for MetricStreams CyberGRC products. You will own product positioning, messaging, and content strategies to communicate the differentiated value across industries and buyer types. Additionally, translating product capabilities into customer-centric value propositions aligned to business challenges and use cases will be key. - Define and execute the go-to-market strategy - Own product positioning, messaging, and content strategies - Translate product capabilities into customer-centric value propositions You will create and maintain impactful sales tools, support the Enablement team in training field teams, and serve as a subject matter expert in strategic deals. Collaborating with Demand Generation and Field Marketing teams to design integrated campaigns and creating high-quality content will also be part of your role. - Create impactful sales tools and support field teams - Collaborate with Demand Generation and Field Marketing teams - Create high-quality content and design integrated campaigns Preferred Skills: - Background in GRC or risk platform marketing - Cyber experience - Strong analytical and strategic thinking skills Education: - Bachelor's or Master's degree in Cybersecurity, Information Technology, Risk Management, or related discipline. You will be responsible for leading product prioritization and go-to-market efforts for CyberGRC solutions. Your role will involve conducting customer, prospect, and market research to identify needs, trends, and opportunities. You will also need to maintain detailed buyer personas, competitive analyses, and customer journey maps. Additionally, integrating feedback from analysts and regulatory trends in the cybersecurity and risk landscape will be crucial. - Conduct ongoing customer, prospect, and market research - Maintain detailed buyer personas, competitive analyses, and customer journey maps - Integrate feedback from analysts and regulatory trends You will work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities. Leading the planning and execution of product launches to ensure internal and external readiness will be part of your responsibilities. Tracking and reporting on the impact of product marketing activities and iterating strategies based on performance data will also be essential. - Communicate roadmaps and prioritize features based on customer feedback - Lead planning and execution of product launches - Track and report on the impact of product marketing activities As the Product Marketing Manager, you will define and execute the go-to-market strategy for MetricStreams CyberGRC products. You will own product positioning, messaging, and content strategies to communicate the differentiated value across industries and buyer types. Additionally, translating product capabilities into customer-centric value propositions aligned to business challenges and use cases will be key. - Define and execute the go-to-market strategy - Own product positioning, messaging, and content strategies - Translate product capabilities into customer-centric value propositions You will create and maintain impactful sales tools, support the Enablement team in training field teams, and serve as a subject matter expert in strategic deals. Collaborating with Demand Generation and Field Marketing teams to design integrated campaigns and creating high-quality content will also be part of your role. - Create impactful sales tools and support field teams - Collaborate with Demand Generation and Field Marketing tea
