Manager – Marketing Operations (HubSpot Marketing Hub)

Location:

Experience:

Department:

Role Overview

Manager – Marketing Operations

Marketing Hub, Demand Generation, and GTM ecosystem

HubSpot Marketing Hub as the primary CRM

Marketing Operations, RevOps, and GTM Enablement

India, SEA, and EMEA

Key Responsibilities

Marketing Operations & HubSpot CRM Ownership

• Own and administer HubSpot Marketing Hub as the central CRM for campaigns, lead lifecycle, scoring models, and attribution.
• Build and optimize marketing automation workflows, email campaigns, nurture journeys, and reporting dashboards.
• Manage integrations between HubSpot and other GTM systems (Salesforce, WebEngage, LinkedIn Navigator, ZeroBounce, etc.).
• Enable end-to-end MQL → SQL handoff with clean data and accountability tracking.
  

Revenue Operations & Funnel Management

• Collaborate with Sales Ops to ensure pipeline visibility and accurate revenue reporting.
• Track campaign ROI, conversion rates, and pipeline contribution of marketing efforts.
• Provide leadership with forecasting, attribution reports, and campaign effectiveness metrics.
  

Enablement & GTM Support

• Partner with Sales, BDR, Partnerships, and Success teams to align on shared goals and KPIs.
• Build a central repository of playbooks, collateral, and enablement material accessible via HubSpot.
• Conduct training sessions for Marketing and Sales teams on HubSpot best practices and reporting.
  

Project Management & Cross-Functional Collaboration

• Manage GTM projects like new campaign rollouts, lead enrichment automation, or marketing–sales alignment initiatives.
• Coordinate with Finance, Legal, and HR for operational support (billing automation, tool onboarding/offboarding, cadences).
• Drive adoption of Asana (project management) and other supporting systems for smoother workflows.
  

Governance & Compliance

• Maintain data hygiene, GDPR compliance, and security across HubSpot and connected systems.
• Own user access controls, integrations, and reporting accuracy.
  

Ideal Candidate Profile

• Experience: 5+ years in Marketing Operations / Revenue Operations, preferably in SaaS or digital-first organizations.
• Technical Expertise: Deep hands-on expertise with HubSpot Marketing Hub (admin-level), along with knowledge of Salesforce, WebEngage, Asana, LinkedIn Navigator, ZeroBounce, and campaign tools.
  

Skills

• Strong understanding of marketing automation, attribution modeling, lead scoring, and demand generation analytics.
• Ability to build and maintain dashboards, reports, and performance insights for both Marketing & Leadership teams.
• Cross-functional stakeholder management skills with Sales, Marketing, and Customer Success.
  

Good To Have

• HubSpot Marketing Hub certification.
• Exposure to multi-region GTM operations (India, SEA, EMEA).
• Experience with incentive management or revenue reporting tools.