About Us
Holiday Tribe is a Great Place To Work® Certified™ travel-tech company headquartered in Gurugram. Backed by leading VC firms like Powerhouse Ventures and GSF, and having recently raised pre series A funding, we are growing rapidly and setting the stage for the next phase of scale. We specialize in curated leisure travel experiences across 30+ global destinations, combining deep human expertise with a bold vision of building cutting-edge AI and technology that will transform how Indians plan and experience their holidays. Recognized as the Emerging Holiday Tech Company at the India Travel Awards 2023, we’ve also partnered with international tourism boards to bring world-class experiences to Indian travelers .At our core, we are a fun, performance-driven workplace on a mission to build the next big thing in travel — making holiday planning faster, smarter, and unforgettable.
About The Role
We are looking for a data-driven growth leader who will own Performance Marketing + Customer Lifecycle Management (CLM) for Holidaytribe.This is a high-impact, strategic role responsible for driving high-quality demand through Google & Meta, improving RoAS & funnel conversion, and leading the end-to-end lifecycle marketing agenda across email, WhatsApp, retargeting and automation journeys.You will work closely with Sales, Product and Content teams to build, optimize, and scale growth engines across acquisition, retention and revenue expansion.
Key Responsibilities
Performance Marketing
- Own end-to-end paid marketing across Google Ads & Meta Ads
- Plan, execute & optimize campaigns to improve CPC, CPL, CPA, CAC, RoAS, funnel conversion
- Lead experimentation across creatives, audiences, landing pages, and bidding
- Build and maintain performance dashboards & weekly reviews
- Maintain tracking hygiene: GA4, UTMs, pixels, CAPI, CRM integration
- Scale campaigns efficiently while maintaining/improving RoAS
Customer Lifecycle Management
- Lead the CLM strategy across Email, WhatsApp & remarketing
- Own funnel performance from Lead -> Qualification -> Booking -> Repeat
- Build segmentation strategies to nurture leads & re-activate dormant users
- Work with automation specialist to improve message flows & conversion journeys
- Drive CRM analytics and lifecycle experiments (A/B testing, audience scoring etc.)
- Experience with Zoho Marketing plus or equivalent Marketing automation tool
Performance Metrics You Will Drive
- Cost per Lead (CPL), Cost of Customer Acquisition (CoCA)
- Return on Ad Spend (RoAS)
- Lead quality & conversion % across funnel stages
- Efficiency in scaling spend while improving outcomes
- Retention and Reactivation rates
- CLM campaign contribution to pipeline and bookings
Qualifications
- 5+ years of hands-on experience in Performance Marketing + CLM or Growth roles
- Proven track record running Google & Meta campaigns at scale
- Experience with lifecycle automation tools (Zoho/HubSpot/WebEngage/CleverTap etc.)
- Strong command of segmentation, retargeting, automation flows & funnels
- Analytical, comfortable with data tools (GA4, Sheets/Excel, dashboards)
- Experience in lead-gen/high-intent funnel environments preferred
Who You Are
- Highly analytical, metrics-driven, and experiment-oriented
- End-to-end growth mindset — from demand generation to conversion & retention
- Proactive, ownership-driven and comfortable in fast-growth environments
- Strong communicator and team leader
Nice to Have
- Experience in travel / high-intent lead-gen categories
- Understanding of landing page optimization / CRO
- Ability to mentor and build performance team over time
Why Join Us
- Lead the entire paid growth + lifecycle engine
- Work closely with leadership & influence business growth strategy
- High-ownership role with measurable, business-critical outcomes
