Manager - Demand Generation & Field Marketing

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About TurboHire

TurboHire is an enterprise-grade, AI-powered hiring platform transforming how organizations discover, engage, and hire top talent. The platform enables intelligent, efficient, and highly impactful hiring experiences for all stakeholders. We’re on a mission to simplify hiring through automation and AI - and we’re looking for passionate professionals to join our journey.

Role Overview

Demand Generation & Field Marketing Manager

As a key interfacial contributor within the marketing team, you will collaborate closely with product marketing, outbound marketing, marketing operations, design, and external vendors. The role offers future scope for team leadership and global exposure, with a strong focus on the APAC, North American, and Middle Eastern markets.

Key Responsibilities

Demand Generation (60%)

• Develop and execute demand generation strategies to build top-of-funnel pipeline, aligned with TurboHire’s account-based marketing (ABM) approach.
• Create, launch, and optimize multi-channel campaigns (email, paid media, content syndication, etc.) targeting key personas across priority geographies.
• Manage and execute retargeting and awareness campaigns on ad platforms (e.g., LinkedIn, Google) to nurture engagement within target accounts.
• Identify whitespace opportunities for new campaigns and run experiments to increase qualified lead volume and engagement.
• Partner with the marketing operations team to build campaigns using automation tools and ensure accurate lead tracking and attribution.
• Work closely with the product marketing team to share insights for building a targeted, effective content strategy—aligned with campaign and buyer journey goals.
• Collaborate with sales to align campaign themes with pipeline objectives and territory priorities.

Event & Field Marketing (40%)

• Lead the planning and execution of all marketing-led and partnership-driven events—webinars, conferences, trade shows, meetups, and internal showcases.
• Own the pre-, during-, and post-event marketing lifecycle including promotions, creative assets, booth design coordination, delegate communications, and performance reporting.
• Work with vendors and agencies for logistics, branding, and media requirements.
• Collaborate with internal stakeholders for messaging, speaker curation, and content development.
• Build field event calendars aligned with strategic GTM initiatives across regions.

Who You Are

• 5–8 years of experience in B2B Technology or SaaS marketing, with strong exposure to both demand generation and event marketing.
• Deep understanding of modern demand generation tactics including retargeting, campaign segmentation, and campaign performance measurement.
• Hands-on experience working with CRM, marketing automation platforms (HubSpot, Marketo, or similar), and ad platforms (LinkedIn Ads, Google Ads).
• Strong project management skills with the ability to juggle multiple initiatives across teams and geographies.
• Excellent communication and stakeholder management abilities.
• A proactive, ownership-driven mindset with comfort in rolling up sleeves and getting into execution details.
• Prior experience working with global markets, especially APAC, North America, or the Middle East, is a plus.

Why Join TurboHire

• Be part of a fast-scaling, category-defining SaaS company.
• Work alongside a passionate and cross-functional team that values innovation and impact.
• Get the opportunity to own your function and grow into a team leadership role.
• Enjoy a flexible, remote-friendly work culture with global exposure.