Manager - Business Analytics

We are seeking a highly skilled and experienced Manager, Data Analytics to lead data-driven initiatives and contribute to the strategic decision-making process. The ideal candidate will have a proven track record in leveraging data to provide actionable insights that drive business growth and efficiency. The Manager, Data Analytics, will act as a bridge between the data analytics function and the Sales and Marketing teams, ensuring a seamless integration of insights into day-to-day operations and long-term strategic planning.

In this role, , Data Analytics will play a pivotal role in collaborating with the Sales and Marketing teams to align data-driven insights with strategic business goals. The successful candidate will foster a strong partnership to enhance decision-making processes, optimize customer engagement, and drive revenue growth.

Roles and Responsibilities:

• Develop and execute the data analytics strategy aligned with business objectives.
• Work closely with the Sales team to analyze historical sales data, market trends, and consumer behaviour to generate accurate sales forecasts.
• Collaborate with cross-functional teams to identify opportunities for leveraging data to drive business solutions.
• Partner with Marketing to enhance customer segmentation models, allowing for more targeted and personalized marketing campaigns.
• Lead, mentor, and inspire a team of data analysts, fostering a culture of innovation, collaboration, and excellence.
• Utilize data to identify high-value customer segments and tailor sales approaches to maximize customer lifetime value.
• Provide guidance on data analysis methodologies and best practices.
• Establish and enforce data governance policies to ensure the accuracy, completeness, and reliability of data.
• Implement measures to enhance data quality and integrity across the organization.
• Oversee the development and execution of advanced analytics projects to extract meaningful insights from large datasets.
• Present findings and recommendations to senior leadership in a clear and compelling manner.
• Evaluate and implement cutting-edge data analytics tools and technologies to enhance the efficiency of the analytics team.
• Define key performance indicators (KPIs) and metrics to assess the impact of data-driven initiatives.
• Regularly monitor and report on the performance of analytics projects.

Key Skills Required

• Advanced proficiency in data analysis tools and programming languages (e.g., Python, R, SQL).
• Excellent communication skills with the ability to translate complex findings into actionable insights for non-technical stakeholders.
• 7-9 years experience of tools such as Power BI/Altryx/Advance excel/Powerpoint ppts/SFA ops
• Exposure to mainly FMCG Industry / Market Research Companies /FMCG Shared Service center in Data Analytics