Lifecycle Marketing Manager

Pepper Content

6 years

0 Lacs

mumbai maharashtra india

Posted:4 days ago| Platform:

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Skills Required

marketing sql design retargeting content reports database segmentation scoring engagement analytics report metrics pipeline automation marketo hubspot salesforce saas ads

Work Mode

On-site

Job Type

Full Time

Job Description

Core Goal

Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.

Key Responsibilities

Nurture & Email Campaigns

Own lead nurture programs across email and automated workflows.
Build tailored nurture tracks for different personas (mid-market vs enterprise).

Lifecycle & Retargeting

Design and execute
paid retargeting campaigns
(LinkedIn, display, etc.) to re-engage prospects.
Align nurture + ad campaigns with Demand Gen sequencing.

Content & Campaign Integration

Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
Ensure lifecycle flows align with ABM and outbound campaigns.

Database & Funnel Optimization

Manage lead segmentation, scoring models, and engagement triggers.
Run experiments to optimize conversion at each stage of the funnel.

Analytics & Reporting

Provide insights on lead quality, conversion rates, and CAC efficiency.
Report on funnel conversion health to leadership.

KPIs

MQL → SQL conversion rate
SQL → Meeting conversion rate
Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched)
CAC payback period improvement

Ideal Background

4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
Strong analytical mindset with campaign ops experience
B2B SaaS or demand gen-heavy environment background
Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

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