Lead - Web Analytics

Job Summary

Key Responsibilities

• Lead implementation and integration efforts with Adobe Analytics, Adobe Launch/DTM, and AEP Data Collection Tags.
• Implement Adobe Experience Platform (AEP) solutions including Web SDK, Mobile SDK, and Adobe Campaign integrations.
• Manage large-scale Adobe Analytics implementations, build dashboards, and perform in-depth analysis.
• Collaborate with architects, product owners, developers, and designers to deliver analytics solutions.
• Troubleshoot tagging issues using tools like Omnibug, Tag Assistant, and Experience Cloud Debugger.
• Write and modify JavaScript code for analytics tagging, coordinate with developers for deployment.
• Develop and enforce tagging standards and frameworks.
• Analyze data using Adobe Analytics, Google Analytics, and other platforms to support key stakeholder and Line of Businesses.
• Create clear and actionable business and technical documentation.
• Coordinate with Adobe Technical Support to resolve platform issues.
• Maintain and update documentation for analytics solutions and tech specs.
• Design and maintain Adobe Analytics Workspace projects to provide interactive dashboards and visualizations tailored for different business units.
• Leverage Adobe Analytics segmentation and calculated metrics to create advanced reports that uncover user behavior patterns and conversion trends.
• Generate and maintain dashboards in Adobe Analytics and Google Analytics to provide real-time visibility into key performance metrics for stakeholders.
• Deliver periodic and ad-hoc reports tailored to business needs, enabling data-driven decision-making across Digital, Product, and Marketing teams
  

Reporting & Governance Responsibilities

• Own the end-to-end reporting lifecycle for web and mobile analytics implementations.
• Ensure data integrity and consistency across dashboards and reports.
• Develop and maintain KPI frameworks aligned with business goals.
• Present insights and performance metrics to Digital leadership and cross-functional stakeholders.
• Support audit and compliance requirements related to analytics data.
• Collaborate with governance teams to ensure tagging and reporting standards are met.
  

Required Skills / Must-Have

• Proven experience with Tag Management Systems (Adobe Launch, AEP, Google Tag Manager).
• Strong proficiency in Adobe Analytics and Google Analytics.
• Web development skills: JavaScript, HTML, jQuery.
• Experience in debugging and testing analytics implementations (Sanity, Regression Testing).
• Familiarity with data visualization tools such as Tableau and Power BI.
• Strong communication and collaboration skills across engineering, marketing, and design teams.
• Experience with Adobe Mobile SDK is a plus.
• 10+ years of relevant work experience.
  

Education & Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Business Engineering, or a related technical field.
  

Certifications / Licenses

• Preferred: Adobe Experience Cloud certifications
• Optional: Google Analytics certification