Lead - Tech Content Strategy & Thought Leadership

About the Role

Coditas

technical strategist & investigative storyteller

impactful narratives that attract ICPs, generate qualified leads, and accelerate opportunities through the sales pipeline

What’s in It for You

• Strategic Impact:

  Build Coditas’ technical narrative that connects code to commerce and thought leadership to revenue.

• Cross-Functional Visibility:

  Collaborate with leadership, delivery, sales, and marketing to craft content that influences real deals.

• Creative Freedom:

  Own the voice and tone of Coditas’ engineering storytelling across digital and sales ecosystems.

• Measured Influence:

  See your work directly linked to engagement metrics, MQLs, SQLs, and influenced pipeline.

• Career Growth:

  Operate at the intersection of engineering, marketing, and revenue enablement — developing executive-grade communication skills.

• Culture of Craft:

  Work with a team that values clarity, precision, and authenticity in every word that goes out.

Your Key Responsibilities

• Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase Coditas’ expertise.
• Conduct rapid primary and secondary research to produce analyst-style insights on emerging technologies, GenAI, and industry trends, translating them into thought leadership assets such as whitepapers, POVs, benchmark reports, and research briefs.
• Transform deep technical research into polished presentations, blogs, decks, and micro-content with consistent tone, strong storytelling, and visual clarity, while proactively proposing new research themes based on evolving industry trends.
• Create high-impact, executive-ready content including case studies, solution briefs, pre-sales proposals, and client-facing narratives that clearly link technical solutions to business outcomes.
• Develop competitive intelligence, market comparisons, and structured frameworks to support GTM and sales pursuits, while collaborating closely with engineering, product, and sales teams to ensure technical accuracy and relevance
• Produce case studies, solution briefs, and success stories that link Coditas’ technical outcomes to business value.
• Support sales pursuits by crafting proposals, executive summaries, and custom content aligned to live opportunities.
• Track and report content performance so leadership sees clear attribution from content → MQL → SQL → Opportunity.

You Will Thrive in This Role If You Are…

• A storyteller who can

  simplify technical depth for CXO

  audiences.
• A

  quick-study researcher

  who thrives on the challenge of becoming a

  subject matter expert

  on a new industry or technology overnight.
• Skilled at writing across formats — from

  SEO blogs to executive briefs.

• Comfortable collaborating with

  Sales, SDRs, and Marketing

  to fuel live pursuits.
• Data-driven, eager to prove the

  ROI of content

  in pipeline dashboards.
• Excited to make Coditas’ written voice

  trusted and visible in the industry.

Desired Background

• 3–8 years of experience in

  B2B tech content writing

  (IT services, SaaS, or consulting preferred).
• BE / BTech or Master’s / PhD in Computer Science, IT, or a related technical discipline.
• Strong understanding of the evolution and latest trends in GenAI and modern digital technologies.
• A tech enthusiast who actively follows cutting-edge frameworks, research papers, and emerging trends in software engineering and digital innovation.
• Proven ability to create

  executive-focused content

  (whitepapers, case studies, solution briefs).
• Solid understanding of

  SEO writing principles

  and keyword research.
• Strong grasp of

  buyer journeys and ICP personas

  in enterprise tech.
• Experience collaborating with cross-functional GTM teams.

Bonus Skills

• Exposure to

  GenAI use cases

  and

  digital engineering

  content.
• Experience with

  Content Management System

• Familiarity with

  content analytics tools

  (Google Analytics, SEMrush, Ahrefs).

Compensation & Benefits

• Competitive base salary with performance-linked incentives
• Career growth tied to measurable pipeline impact
• Learning & development budget for continuous upskilling
• Flexible working, culture of trust, and collaboration

Company Introduction

JPMorgan Chase, HDFC, and Symantec.

GenAI-native company

creating content that decision-makers consume and trust

For more details about us, please visit our social media handles.