Lead Generation Specialist

At Soil Search, we are India’s most trusted real estate consultancy , helping investors and homebuyers discover opportunities that truly create value. We believe in smart marketing backed by data, creativity, and strong results. We are now looking for a performance-driven Lead Generation Specialist who knows how to run powerful campaigns, generate high-quality real estate leads, and drive growth through digital platforms. As a Lead Specialist, you will be responsible for creating, running, and optimizing paid campaigns across Google, Meta (Facebook & Instagram), YouTube, and other digital platforms. You’ll own the complete performance funnel from audience targeting to conversion ensuring every rupee spent brings in valuable leads that convert. Key Responsibilities: Plan, create, and manage lead generation campaigns across: Google Ads (Search, Display, Discovery) Meta Ads (Facebook, Instagram) YouTube Ads Other relevant digital channels Develop strategies for targeting, retargeting, and nurturing real estate audiences (NRI, investors, end-users). Analyze and optimize ad creatives, copy, and landing pages for better conversion rates. Track performance metrics: CPL, CTR, ROI, lead quality, and conversions. Collaborate with content and creative teams to produce high-performing visuals and messaging. Conduct A/B testing to improve campaign performance continuously. Stay ahead of digital trends and implement innovative strategies for real estate lead generation. Qualifications & Skills Proven experience in real estate campaign management and lead generation. Strong command of Google Ads, Meta Ads Manager, and YouTube Campaigns. Deep understanding of lead funnels, audience segmentation, and ad optimization. Experience using CRM tools (e.g., Zoho, HubSpot) and tracking lead performance. Data-driven mindset with strong analytical and problem-solving skills. Knowledge of landing page builders (WordPress, Unbounce, etc.) is a plus. Excellent communication, reporting, and presentation skills. Willingness to work full-time from our Noida office. Why Join Soil Search? Be part of India’s most trustworthy real estate consultancy. Handle high-budget campaigns and premium property projects. Collaborate with a passionate marketing team driven by results. Get the creative freedom to test, learn, and scale successful strategies. Growth-oriented culture where performance is valued and rewarded. 📩 How to Apply: Send your resume and a short case study of your best campaign (including CPL and conversion rate achieved) to [digital@soilsearch.in] with the subject line: “Lead Specialist – [Your Name] | Soil Search”