Lead Generation Specialist

Lead Generation Specialist

Be a part of GreyBs Lead Generation Team

About GreyB: GreyB is a high-performing innovation research firm that empowers businesses with actionable insights derived from intellectual property data. We are passionate about driving growth through strategic intelligence, and we’re looking for an enthusiastic and proactive Lead Generation Specialist to join our dynamic marketing team.

Role Overview: As a Lead Generation Specialist, you'll drive lead generation, supporting marketing and sales. Your responsibilities include sourcing high-quality leads, building/managing lead lists, and qualifying leads via outreach and tools. You'll learn lead generation, meeting setup, and enhance your B2B marketing skills.

Key Responsibilities:

• Lead Generation: Identify and source leads through a variety of tools such as Apollo, Hunter, ZoomInfo, LinkedIn, and other platforms.

• Lead Qualification: Qualify leads by reaching out via cold emails, phone calls, and other communication channels to generate interest in our services.

• Campaign Management: Develop, execute, and optimize cold email campaigns to effectively engage prospects.

• Collaboration: Work closely with the sales team to ensure a smooth transition from lead generation to booked meetings.

• Data Management & Reporting: Manage lead lists, ensuring data accuracy and quality in CRM, and track/report on lead generation efforts, providing insights for improvement.

• Tool Optimization: Leverage AI and automation tools to enhance lead generation efforts and explore new tools to improve efficiency.

• Autonomy: Manage your tasks independently, being proactive in resolving challenges and finding alternative solutions when needed.

Key Skills & Experience:

• 1-2 years of experience in lead generation, sales, or marketing, with a proven track record of generating and qualifying leads.

• Familiarity with lead generation tools such as Apollo, Hunter, ZoomInfo, and LinkedIn Sales Navigator.

• Proficient in using AI tools for research, automation, and outreach (e.g., AI-based email crafting, automation tools).

• Experience with cold email campaigns, from writing compelling copy to sending and tracking outreach.

• Strong communication skills, with the ability to engage potential leads and effectively convey the value proposition.

• Ability to adapt quickly to new tools and strategies, showing resourcefulness when faced with challenges. A tech-savvy mindset with a passion for learning and exploring new solutions in lead generation.

• Knowledge of CRM systems (e.g., HubSpot, Salesforce) is a plus.

What We Offer:

• An exciting opportunity to work in a high-performing marketing team within a fast-growing company.

• Hands-on training in lead generation techniques and sales processes.

• Exposure to both marketing and sales, giving you a well-rounded understanding of the B2B growth process.

• A collaborative work environment with opportunities to learn from seasoned professionals in the field.

• Competitive salary and benefits package.