Lead Generation Specialist

Job Title: Lead Generation Specialist Department: Sales / Marketing Reports To: Sales Manager or Marketing Manager Location: [Noida H174] Employment Type: [Full-time] Sift (night sift) Job Summary The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing potential customers for the company’s products or services. This role focuses on building a strong pipeline of leads through research, outreach, and strategic marketing campaigns to support the sales team in meeting revenue goals. Key ResponsibilitiesResearch and identify potential leads through online platforms, databases, social media, and industry networks. Qualify leads based on predefined criteria (budget, authority, need, and timeline). Conduct outbound calls, emails, and social outreach to generate interest and set appointments for the sales team. Maintain and update CRM systems (e.g., HubSpot, Salesforce, Zoho) with accurate lead and contact information. Collaborate with the marketing team to execute lead generation campaigns and optimize conversion rates. Track, measure, and report on key lead generation metrics such as conversion rates, lead quality, and ROI. Follow up on inbound inquiries generated through digital marketing, events, and advertising efforts. Stay up to date on industry trends, competitors, and market developments to identify new opportunities. Qualifications & SkillsBachelor’s degree in Marketing, Business, Communications, or a related field (preferred). 1–3 years of experience in lead generation, sales development, or a similar role. Proficiency with CRM software (e.g., Salesforce, HubSpot, Pipedrive) and lead databases. Strong communication, interpersonal, and organizational skills. Excellent research and analytical abilities. Goal-oriented with the ability to work independently and as part of a team. Experience with email marketing tools and LinkedIn outreach is a plus. Performance MetricsNumber of qualified leads generated per month/quarter. Lead-to-opportunity conversion rate. Accuracy and completeness of CRM data. Timeliness and responsiveness of lead follow-up. Compensation & Benefits Competitive base salary plus performance-based incentives/bonuses. [Include details about benefits, e.g., health insurance, remote work options, paid time off, etc.] Would you like me to tailor this for a specific industry (e.g., SaaS, real estate, B2B marketing, healthcare, etc.) or company size? That would make it even more targeted.