Lead Generation Specialist

Lead Generation Specialist

Key Responsibilities

Cold Calling & Direct Outreach

• Conduct

  outbound cold calls

  to potential clients across target industries, introducing our IT products and services.
• Generate interest, qualify prospects, and schedule appointments or demos for the sales team.
• Understand client requirements, pain points, and business objectives to position company offerings effectively.
• Manage follow-ups through calls and emails to maintain consistent engagement with prospects.
• Maintain accurate records of outreach activities, call notes, and outcomes within CRM systems (HubSpot, Salesforce, or Zoho).
• Achieve and exceed weekly/monthly

  call volume, lead qualification, and conversion targets

  .
• Collaborate with the sales team to refine outreach strategies and scripts for higher effectiveness.
• Participate in regular review meetings to discuss lead quality, objections, and pipeline progress.

AI-Powered Lead Generation & Marketing

• Develop and execute multi-channel

  lead generation campaigns

  to attract and qualify potential customers for IT products and services.
• Leverage

  AI and automation tools

  such as

  Apollo.io

  ,

  Snov.io

  ,

  Klenty

  ,

  Mailchimp

  , and

  Sendinblue

  to identify, enrich, and engage high-potential leads.
• Build and manage

  email marketing workflows

  , automated sequences, and drip campaigns to nurture prospects through the sales funnel.
• Conduct

  market research

  to define target industries, buyer personas, and decision-makers.
• Manage outreach campaigns through

  LinkedIn Sales Navigator

  and other social platforms.
• Collaborate closely with the sales and marketing teams to refine

  messaging

  ,

  segmentation

  , and

  content strategies

  .
• Track, measure, and analyze campaign performance using

  CRM and analytics tools

  ; prepare weekly performance reports with actionable insights.
• Stay updated on

  AI marketing trends

  ,

  B2B lead generation best practices

  , and

  digital outreach innovations

  to continuously enhance lead quality and conversion rates.
• Maintain a clean and organized

  lead database

  , ensuring data accuracy and integrity at all times.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 23 years of proven experience in

  lead generation, digital marketing, or sales development

  within the

  IT/software industry

  .
• Hands-on experience using

  AI-based and automation platforms

  (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue).
• Strong understanding of

  B2B cold calling

  or

  inside sales,

  B2B marketing

  ,

  CRM systems

  (HubSpot, Salesforce, Zoho, etc.), and

  email marketing

  techniques.
• Excellent written and verbal communication skills.
• Strong persuasion and negotiation abilities with a confident phone presence.
• Analytical mindset with the ability to interpret data and optimize outreach strategies.
• Self-motivated, proactive, and comfortable working independently as well as collaboratively in a team.