Lead Generation Specialist

About Netsmartz:

Netsmartz is a global digital transformation company helping SaaS businesses, enterprises, and ISVs scale through software engineering, AI, and cloud solutions. As we accelerate growth in North America, we are looking to deepen our impact through major cloud ecosystems and partnership channels including Microsoft, AWS, and IBM.

Role Overview

We are seeking a results-driven and strategic Lead/Demand Generation Expert to lead our lead generation efforts and drive qualified leads for our IT Software Services business.

The ideal candidate will have a proven track record in designing and executing successful lead generation campaigns across multiple channels, with deep expertise in SEO/organic growth, paid social advertising, event/webinar management, and email marketing.

Key Responsibilities

• Develop and own the overall lead generation to generate high-quality leads and nurture prospects through the funnel.
• Plan, execute, and optimize lead generation campaigns across SEO, paid social (LinkedIn, Meta, etc.), SEM, and other channels.
• Own and drive the leads quota/target - Oversee and expand organic traffic and brand visibility through advanced SEO tactics and content strategy.
• Strategize, manage, and promote both virtual and in-person events and webinars to engage target audiences and drive pipeline.
• Design and implement multi-touch email marketing campaigns for lead nurturing, product launches, and customer engagement.
• Analyze campaign performance, report on KPIs, and continuously optimize for ROI.
• Lead and mentor a growing marketing team, collaborating closely with sales, product, and leadership.
• Manage marketing budgets and agency/vendor relationships.

Requirements

• 7+ years of progressive marketing experience, with an expertise in lead generation.
• Demonstrated success in developing and scaling lead generation programs and campaigns.
• Deep expertise in SEO/organic growth, including technical SEO, content, and link-building. Hands-on experience running paid social campaigns (LinkedIn, Facebook, Instagram, etc.) with measurable ROI.
• Proven track record in planning and executing high-impact events and webinars.
• Strong background in email marketing, automation, and segmentation (HubSpot, SFMC, Mailchimp, or similar).
• Analytical mindset with proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, leadership, and project management skills.
• Experience in IT Software Services (AI, Data, Quality Assurance, Software Development, Cybersecurity) is a plus.