Lead Generation Specialist

Company Description:

Gunpowder Innovations is a technology-first company building high-performance applications in fintech and health tech. Our engineering team is passionate about solving complex problems at scale, delivering seamless user experiences through cutting-edge mobile and web technologies. AllerWell, one of our flagship products, uses AI and advanced tech to revolutionize allergy management, helping users make safer food choices.

Role Description:

sole owner of our outbound growth motion

This is a high trust, high impact role for someone who thrives in autonomy, understands the SaaS landscape, and can turn strategy into execution without being told twice. 

What You’ll Do

• Design and execute a full-funnel outbound strategy for the UK SaaS market
• Identify and map target companies, personas (CTOs, Founders, Product Heads), and buying signals
• Build prospect lists using tools like 

  LinkedIn Sales Navigator, Apollo,

  Hunter.io

  , etc.

• Craft sharp, personalized messaging for multi step email and LinkedIn sequences
• Qualify leads, schedule meetings, and hand over warm prospects to sales team
• Manage reporting and insights: KPIs, learnings, A/B test results
• Own CRM hygiene, pipeline tracking, and process optimization
• Be our in-house expert on outbound SaaS outreach best practices
• Continuously explore tools, workflows, and automation to improve results

You’re a Strong Fit If You

• Have 

  3–5 years of experience in outbound lead generation

   for B2B SaaS companies
• Have a deep understanding of the 

  UK/Europe SaaS buyer mindset

• Have successfully booked meetings with decision makers through outbound channels
• Are confident working solo, taking initiative, and delivering independently
• Are skilled with lead tools (Apollo, LinkedIn Sales Nav, CRM systems)
• Can write outreach messages that don’t feel like spam
• Know how to prioritize ICP fit over volume
• Are data driven. You don’t guess, you iterate

Bonus Points:

• You've helped scale an outbound function from scratch
• You’ve worked closely with technical founders or service-based teams
• You’re familiar with AI-powered tools for lead gen, personalization, or enrichment
• Experience with ABM or warm lead nurturing

We're not looking for just another SDR.We’re looking for someone who thinks like a growth hacker, works like a closer, and builds like a founder.