Lead Generation Specialist

Lead Generation Executive

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Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Lead Generation Specialist to drive international lead generation for our IT services. This role focuses on creating and executing digital marketing campaigns to attract, engage, and qualify leads from overseas markets including the US, UK, Europe, and Australia. You will work closely with sales and marketing teams to build a strong pipeline through targeted strategies.

Key Responsibilities:

• Develop and execute B2B digital marketing strategies focused on lead generation in international markets.
• Manage and optimize multi-channel campaigns including email marketing, LinkedIn outreach, Google Ads, SEO, and content marketing.
• Generate and qualify leads through landing pages, forms, and engagement funnels.
• Use tools such as HubSpot, Zoho, or Salesforce for lead tracking, scoring, and nurturing.
• Create targeted content (blogs, whitepapers, infographics, case studies) to drive inbound traffic.
• Run A/B tests and analyze performance data to optimize conversion rates.
• Coordinate with the sales team to convert MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads).
• Prepare weekly and monthly performance reports on lead generation KPIs.

Key Requirements:

• Bachelor's degree in Business, Marketing, IT, or a related field.
• Proven experience (3+ years) in lead generation or business development for IT services/products in international markets.
• Strong understanding of software development services (Web, Mobile, SaaS, Cloud, etc.) and ability to communicate technical concepts.
• Excellent verbal and written communication skills in English.
• Experience with lead generation tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter, etc.
• Familiarity with CRM tools and email automation platforms.
• Self-motivated, target-driven, and capable of working independently with minimal supervision.

KPIs / Success Metrics:

• Number of qualified leads generated per month
• Conversion rate of leads to sales meetings
• Email open/click/response rates
• CRM hygiene and lead follow-up timeliness