Lead Generation Executive - IT Sales (International Markets) Location: Noida Experience: 3-10 years in international IT sales lead generation Industry: Information Technology / Software Services Employment Type : Full-time Job Summary: We are seeking a highly motivated and experienced Digital Marketing Lead Generation Specialist to drive international lead generation for our IT services. This role focuses on creating and executing digital marketing campaigns to attract, engage, and qualify leads from overseas markets including the US, UK, Europe, and Australia. You will work closely with sales and marketing teams to build a strong pipeline through targeted strategies. Key Responsibilities: Develop and execute B2B digital marketing strategies focused on lead generation in international markets. Manage and optimize multi-channel campaigns including email marketing, LinkedIn outreach, Google Ads, SEO, and content marketing. Generate and qualify leads through landing pages, forms, and engagement funnels. Use tools such as HubSpot, Zoho, or Salesforce for lead tracking, scoring, and nurturing. Create targeted content (blogs, whitepapers, infographics, case studies) to drive inbound traffic. Run A/B tests and analyze performance data to optimize conversion rates. Coordinate with the sales team to convert MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads). Prepare weekly and monthly performance reports on lead generation KPIs. Key Requirements: Bachelor's degree in Business, Marketing, IT, or a related field. Proven experience (3+ years) in lead generation or business development for IT services/products in international markets. Strong understanding of software development services (Web, Mobile, SaaS, Cloud, etc.) and ability to communicate technical concepts. Excellent verbal and written communication skills in English. Experience with lead generation tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter, etc. Familiarity with CRM tools and email automation platforms. Self-motivated, target-driven, and capable of working independently with minimal supervision. KPIs / Success Metrics: Number of qualified leads generated per month Conversion rate of leads to sales meetings Email open/click/response rates CRM hygiene and lead follow-up timeliness
Job Description – Business Development Specialist (IT Sales – International Market) Position: Business Development Specialist – IT Sales (International Market) Location: Noida, India Experience Required: 4 – 10 Years About the Role We are looking for a dynamic and results-driven Business Development Specialist with strong experience in IT sales for international markets (US/UK/UAE/AUS or other regions). The ideal candidate will have a proven track record of driving revenue growth, building long-term client relationships, and achieving sales targets in the IT services industry. Key Responsibilities Identify, develop, and close new business opportunities in international markets. Generate leads through multiple channels (cold calling, email campaigns, LinkedIn, events, partnerships). Build strong client relationships and understand their IT requirements (Web Development, Mobile Apps, ERP/CRM, Cloud Solutions, etc.). Prepare and deliver impactful sales presentations and proposals to potential clients. Collaborate with internal teams (Presales, Delivery, Marketing) to ensure client requirements are met. Manage the complete sales cycle from lead generation to deal closure. Consistently achieve and exceed monthly/quarterly revenue targets. Maintain accurate records of all sales activities in CRM tools. Stay updated on industry trends, competitor activities, and emerging technologies. Required Skills & Qualifications 4–10 years of proven experience in IT services sales / business development for international markets. Strong understanding of software development services (Web, Mobile, Cloud, Digital Transformation, etc.). Excellent communication, negotiation, and presentation skills. Ability to develop and maintain strong business relationships with C-level executives and decision-makers. Hands-on experience in lead generation tools, LinkedIn Sales Navigator, and CRM platforms. Self-motivated, target-driven, and able to work independently with minimal supervision. Strong analytical and problem-solving skills. Preferred Qualifications Prior experience in handling US, UK, UAE, or Australia markets . MBA/PGDM in Marketing, International Business, or related field (preferred, not mandatory). Exposure to IT outsourcing/offshore sales. What We Offer Competitive salary + attractive performance-based incentives. Opportunity to work with global clients and cutting-edge technologies. Professional growth in a fast-paced IT environment. A collaborative and innovative work culture.