Lead Generation Expert (Remote)

Primary Title:

Location:

• Workplace: Fully Remote
  

About The Opportunity

• Own end-to-end lead-generation campaigns across channels—LinkedIn outreach, cold email, and targeted ad follow-ups—to generate qualified B2B opportunities.
• Build and maintain searchable prospect lists using firmographic/technographic filters and enrichment tools, ensuring data hygiene in CRM.
• Design, execute and iterate outbound sequences and A/B tests (subject lines, messaging, cadences) to optimize response and conversion rates.
• Qualify inbound leads and conduct discovery to create clear handoffs and appointment-setting for account executives.
• Track pipeline metrics and convert insights into playbooks: ICP refinement, objection handling, and messaging frameworks.
• Collaborate with Sales and Marketing to align campaigns, update ICPs, and report weekly performance to stakeholders.
  

Skills & Qualifications

• 3+ years of hands-on B2B lead generation or sales development experience (remote-friendly).
• Proven experience running outbound campaigns using LinkedIn Sales Navigator and email sequencing.
• Strong CRM discipline—experience managing opportunities and activities in Salesforce or HubSpot CRM.
• Experience with sales engagement platforms such as Outreach.io or similar tools.
• Familiarity with prospect enrichment and list-building tools like ZoomInfo or Apollo.
• Data-driven mindset: comfortable working with Google Sheets, tracking KPIs, and reporting conversion metrics.
  

Preferred

• Experience in a SaaS, IT services, or technology-focused B2B sales environment.
• Hands-on familiarity with cold-email platforms (Mailshake/Lemlist) and sequence testing.
• Experience automating workflows using Zapier or native CRM automation rules.
  

• Fully remote role with flexible hours and a high-autonomy environment.
• Fast-paced, metrics-driven culture with clear growth paths into SDR/BDR leadership or demand-gen roles.
• Opportunities to work cross-functionally with Sales, Marketing, and Product on go-to-market strategy.