Role Title: Lead Generation Specialist (primary standardized title)
About The Opportunity
A growth-stage, direct-to-consumer (D2C) fashion & apparel e-commerce brand operating across India and international marketplaces. We are scaling customer acquisition and B2B wholesale pipelines using data-driven digital channels and need a remote performance-focused lead-generation specialist to drive high-quality pipeline and measurable revenue impact.Role & Responsibilities
- Design and execute multi-channel outbound lead generation programs (email, LinkedIn, cold calling and paid prospecting) to consistently fill the top of funnel with qualified leads.
- Build and maintain prospect lists, enrich contact data, run targeted outreach cadences and ensure timely handoff of Marketing Qualified Leads (MQLs) to the sales team.
- Manage and optimize CRM workflows, lead scoring, lifecycle stages and automation rules to improve conversion and data hygiene.
- Develop, A/B test and scale cold-email sequences, LinkedIn messaging and creatives; iterate on messaging to lower CPL and increase reply and conversion rates.
- Collaborate with marketing to create landing pages, lead magnets and campaign assets that improve capture rates and nurture engagement.
- Track, analyse and report weekly/monthly performance metrics (MQLs, SQLs, conversion rates, CAC); recommend and implement pipeline optimisations.
Skills & Qualifications
Must-Have
- HubSpot CRM
- LinkedIn Sales Navigator
- Cold Email Outreach
- Cold Calling
- CRM Automation
- Google Sheets
Preferred
- Salesforce CRM
- Hunter.io
- Clearbit
Qualifications
- Proven track record in lead generation or growth roles within e-commerce or retail—ownership of funnel metrics and target delivery.
- Data-driven mindset with experience reporting on KPIs and using insights to optimise campaigns.
Benefits & Culture Highlights
- Remote-first role with flexible working hours and a results-oriented culture.
- Performance-linked incentives and clear progression into senior growth or sales leadership roles.
- Learning budget and support for tools/certifications relevant to lead generation and growth marketing.
We are seeking a motivated, metrics-focused specialist who can own end-to-end prospecting and reliably convert outreach into qualified opportunities. Apply with a brief note on your most successful campaign and the tools you used.
Note:
This is a paid internship.Skills: hubspot crm,outreach,google sheets,linkedin sales navigator,cold calling,lead generation
