Lead Generation Executive

Lead Generation Specialist

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Job Overview

Lead Generation Specialist

Key Responsibilities

• Execute LinkedIn prospecting campaigns to connect with Founders, CXOs, and decision-makers.
• Create and manage cold email campaigns with personalized messaging and automated sequences.
• Research and maintain a list of ideal customer profiles using tools like LinkedIn Sales Navigator, Apollo, and Lusha.
• Work with LinkedIn and email automation tools for high-volume outreach.
• Monitor and optimize open rates, reply rates, and conversions to sales-qualified leads.
• Collaborate with the sales team to schedule discovery calls and track campaign success.
• Stay updated with best practices for lead generation, domain reputation, and email deliverability.
  

Requirements

• 3 to 5 years of proven experience in B2B lead generation using LinkedIn and email.
• Strong knowledge of LinkedIn Sales Navigator, email marketing platforms, and CRM tools.
• Excellent written communication and copywriting skills for outreach messages.
• Experience with A/B testing, cold outreach personalization, and lead nurturing.
• Understanding of email warm-up, reply tracking, and campaign analytics.
• Ability to manage multiple campaigns and meet lead generation targets.
  

Preferred Skills

• Background in IT services, SaaS, or software product sales.
• Experience with lead enrichment tools like Hunter, Clearbit, VoilaNorbert, or similar.
• Knowledge of sales funnel management and marketing automation workflows.
  

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