Influencer Marketing Manager

About the Role:

We are seeking a results-driven and creative Influencer Marketing Specialist with a focus on the wellness, fitness, or pharmaceutical sectors. With 3–4 years of experience, you will leverage your knowledge of the industry to build impactful partnerships with influencers who can authentically promote our health and wellness products. Your role will be pivotal in amplifying our brand’s message, educating consumers, and driving engagement with targeted influencer campaigns.

Key Responsibilities:

• Develop and Execute Campaigns: Design and implement influencer marketing strategies that align with the wellness, fitness, or pharmaceutical brand's goals, ensuring content is authentic, educational, and resonates with health-conscious audiences.
• Identify and Engage Influencers: Research and recruit influencers within the wellness, fitness, and pharmaceutical space who align with the brand’s values and target demographics (including micro, macro, and industry-specific influencers).
• Content Coordination: Oversee influencer content creation, ensuring messaging remains aligned with our health-focused brand, product benefits, and regulatory guidelines (especially in pharmaceutical/healthcare-related campaigns).
• Campaign Management: Manage influencer relationships from initial outreach through to post-campaign evaluation. Ensure smooth execution, timely delivery of content, and meet campaign objectives.
• Compliance and Regulations: Ensure all influencer campaigns follow industry-specific regulations, including health disclaimers, FTC guidelines, and pharmaceutical advertising laws.
• Analyze and Report Performance: Track influencer performance and ROI using key metrics such as engagement rates, reach, conversions, and brand sentiment. Prepare detailed reports to inform future strategy.
• Cross-Functional Collaboration: Work closely with internal teams, including product development, marketing, and social media, to ensure consistency and effectiveness across campaigns.
• Trendspotting and Strategy Optimization: Stay updated with the latest wellness, fitness, and pharmaceutical trends to adapt influencer strategies and identify new opportunities for growth and innovation.

Requirements:

• Experience: 3–4 years of proven experience in influencer marketing, with a focus on wellness, fitness, pharmaceutical, or related industries (e.g. supplements, health products).
• Industry Knowledge: Deep understanding of the wellness and fitness sector, or pharmaceutical/healthcare regulations related to advertising and promotions (especially product claims).
• Influencer Network: Established relationships with influencers, thought leaders, and brand advocates in the health and fitness space, including fitness trainers, nutritionists, and healthcare professionals.
• Communication Skills: Excellent written and verbal communication skills, with the ability to build rapport and trust with influencers, agencies, and internal teams.
• Analytical Mindset: Strong analytical skills with experience using data to optimize campaigns and report on performance using key metrics.
• Creativity: Ability to think outside the box, creating compelling, engaging campaigns that resonate with health-conscious consumers.
• Tech-Savvy: Familiarity with influencer marketing tools and social media analytics platforms (e.g. Google Analytics, Instagram Insights, YouTube Analytics).
• Education: Bachelor's degree in Marketing or related field (preferred).

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience:

• Ayurveda : 2 years (Required)
• Wellness and Fitness: 2 years (Required)

Work Location: In person