Influencer Marketing Lead

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates two distinct businesses:

• Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Lifeis powered by Circles' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Jetpac: Specializing in travel tech solutions, Jetpacprovides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Overview

We're hiring an Influencer Marketing Lead to drive Jetpac's global influencer marketing strategy and execution. You'll own everything from ideation to partnerships and campaign performance, leveraging KOLs, creators, and communities to build awareness and drive conversions.

This role blends creativity, partnerships, and performance. You'll work cross-functionally with performance marketing and brand teams to integrate influencer campaigns into Jetpac's growth engine. If you love building influencer ecosystems and turning content into measurable impact—this role is for you.

Key Responsibilities

Strategy & Planning

• Design and execute Jetpac's global influencer marketing strategyacross key markets
• Identify priority markets, traveler segments, and outbound corridors for influencer activations
• Develop campaign frameworks for awareness, engagement, and performance-based objectives
• Define success metrics (reach, engagement, content outputs, CPA, ROI) and optimize for them

Influencer Partnerships

• Build and manage relationships with a diverse mix of influencers: travel creators, lifestyle bloggers, micro-KOLs, and celebrities
• Negotiate partnership terms, deliverables, exclusivity, and usage rights
• Build and scale Jetpac's affiliate KOL networkfor always-on performance campaigns
• Source and activate UGC creators to fuel paid campaigns and Spark Ads

Campaign Management

• Plan, execute, and monitor influencer campaigns across channels like Instagram, YouTube, and regional platforms
• Ensure alignment between influencer content and Jetpac's brand voice and goals
• Manage influencer briefs, content approvals, and campaign timelines
• Localize strategies for specific markets and traveler cohorts

Cross-Functional Collaboration

• Work with performance marketingto amplify influencer content through paid channels
• Partner with brand and creative teamsto develop influencer-led storytelling for global campaigns
• Collaborate with CRM and product teams to design end-to-end customer journeys that start with influencer touchpoints
• Sync with regional market leads to identify local creator opportunities

Analytics & Optimization

• Track influencer performance using KPIs such as engagement rates, traffic, conversions, and ROI
• Build dashboards and reports to share insights with leadership and improve future campaigns
• Run A/B tests to determine optimal content formats, platforms, and creator types
• Monitor trends in the influencer landscape to stay ahead of the curve

Requirements

• 4–7 years of experience in influencer marketing, KOL partnerships, or community-led growth
• Proven track record of managing global influencer campaigns and delivering measurable business impact
• Strong network of influencer contacts across multiple regions and niches (especially travel and lifestyle)
• Deep understanding of TikTok, Instagram, YouTube, and regional social platforms
• Experience negotiating influencer contracts and usage rights
• Strong analytical skills with the ability to connect influencer content to performance metrics
• Excellent project management and communication skills
• Bachelor's degree in Marketing, Business, Communications, or related field

Preferred Experience

• Prior experience in a high-growth startup or global consumer tech/D2C brand
• Experience in travel, telecom, fintech, or app-based businesses
• Familiarity with influencer management platforms like Grin, CreatorIQ, or Upfluence
• Exposure to performance-led influencer campaigns (affiliates, CPA-based models)

Desired Skills

• Strong creative instincts for storytelling and influencer content
• Ability to balance brand building with growth-focused KPIs
• Comfortable working in a fast-paced, globally distributed team
• Proactive, resourceful, and highly collaborative mindset

What We Offer: