Job Title: Influencer Marketing Associate Location: Mumbai Job Summary: We're seeking an experienced Influencer Marketing Associate to develop and execute influencer marketing strategies that drive brand awareness, engagement, and sales. The ideal candidate will have a strong understanding of the influencer marketing landscape, excellent communication skills, and the ability to work collaboratively with cross-functional teams. Key Responsibilities: 1. Influencer Identification and Partnerships: Identify, research, and partner with influencers who align with our brand values and target audience. 2. Campaign Strategy and Execution: Develop and execute influencer marketing campaigns across various channels (social media, blogs, videos, etc.) to achieve brand objectives. 3. Content Collaboration: Collaborate with influencers to create sponsored content that meets brand guidelines and resonates with their audience. 4. Influencer Relationship Management: Build and maintain relationships with influencers, ensuring timely communication, contract negotiation, and campaign execution. 5. Performance Tracking and Analysis: Track and analyze campaign performance, providing insights and recommendations for future improvements. 6. Budget Management: Manage influencer marketing budgets, ensuring efficient use of resources and ROI-driven campaigns. Requirements: 1. 1+ years of experience in influencer marketing or a related field (marketing, PR, social media). 2. Strong understanding of social media platforms, influencer marketing trends, and best practices. 3. Excellent communication, negotiation, and project management skills. 4. Ability to work collaboratively with cross-functional teams (marketing, creative, sales). 5. Strong analytical skills, with experience in tracking and measuring campaign performance. If you're passionate about influencer marketing and want to drive brand success, please submit your application! Show more Show less
As a Program Manager in Influencer Marketing at Ab Ovo Media, you will play a crucial role in managing end-to-end campaign execution for multiple brands. Your responsibilities will include: - Leading and executing influencer marketing campaigns from brief to final delivery. - Managing client communication, timelines, and deliverables. - Identifying, evaluating, and onboarding relevant influencers across categories and platforms such as Instagram and YouTube. - Developing campaign strategies, content calendars, and creative approaches aligned with brand objectives. - Negotiating influencer deliverables, timelines, and budgets. - Overseeing content review to ensure all assets meet brand guidelines and campaign goals. - Tracking performance metrics, analyzing results, and preparing detailed post-campaign reports. - Building and maintaining long-term relationships with creators and talent managers. - Collaborating closely with the strategy, creative, and analytics teams for better campaign outcomes. To qualify for this role, you should have: - 3-5 years of experience in influencer marketing, digital media, or brand management. - A strong understanding of social media platforms, trends, and creator ecosystems. - Excellent project management and multitasking skills. - Strong negotiation, communication, and client-handling abilities. - A data-driven mindset with the ability to interpret campaign metrics and insights. - Prior experience in an influencer marketing agency or digital-first brand is a plus. Join Ab Ovo Media and be a part of a creative influencer marketing agency that focuses on building authentic connections between brands and their audiences through innovative creator collaborations.,