Influencer Marketing Coordinator

Story Digital is a creative-first advertising agency that crafts ideas which connect, convert, and create culture. We blend storytelling with strategy to deliver bold, performance-driven campaigns for brands across entertainment, lifestyle, fashion, and FMCG.

Influencer Marketing Associate

Key Responsibilities

Influencer Strategy & Execution

• Identify, evaluate, and onboard influencers and content creators across Instagram, YouTube, and emerging platforms.
• Build data-driven influencer campaigns aligned with brand objectives and audience insights.
• Support in developing campaign briefs, creative hooks, and content calendars.

Relationship Management

• Maintain strong relationships with influencers, agencies, and brand teams.
• Negotiate deliverables, timelines, and pricing while ensuring creative quality.
• Coordinate contracts, content approvals, and campaign tracking end-to-end.

Campaign Performance & Reporting

• Track influencer deliverables, engagement metrics, and ROI through analytics tools.
• Prepare post-campaign reports highlighting performance, learnings, and recommendations.
• Suggest optimization strategies for future campaigns based on data insights.

Cross-Team Collaboration

• Work closely with the strategy, design, and social-media teams to ensure messaging consistency.
• Stay ahead of digital trends, creator movements, and viral formats relevant to brand campaigns.

Requirements

• 1–3 years of experience in

  influencer marketing, creator relations, or digital campaign management

  (agency experience preferred).
• Strong understanding of

  social media trends, influencer metrics, and content strategy.

• Excellent communication, negotiation, and coordination skills.
• Ability to manage multiple campaigns and creators simultaneously.
• Proficiency with tracking tools (e.g., Heepsy, Upfluence, Sprinklr, Excel/Sheets).

Why Join Story Digital

• Work with some of the most creative minds in the digital space.
• Collaborate on campaigns for top lifestyle, fashion, and entertainment brands.
• A fast-paced, idea-driven culture that values initiative, ownership, and growth.
• Competitive compensation —

  best for the best.

farzana.qayoom@storydigital.in/careers@storydigital.in