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Cognizant
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Industry Marketing Lead - Life Science

Industry Marketing Lead - Life Science

Cognizant

9 - 10 years

35 - 65 Lacs

bengaluru

Posted:2 days ago| Platform:

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Skills Required

generation digital marketing execution field marketing client engagement marketing strategies branding channel integrated marketing roi brand management marcom marketing marketing initiatives campaigns partnerships lead generation leadership atl btl activation brand

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job summary

We are seeking a strategic and results driven marketing leader to spearhead integrated marketing efforts for the Life Sciences vertical in EMEA region. This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact. The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross functional stakeholders to deliver high-impact campaigns and programs.

Responsibilities

Strategic Leadership
Act as the Life Sciences marketing advisor to EMEA business and marketing stakeholders
Define and prioritize marketing strategies aligned with vertical growth objectives
Lead the development and execution of integrated marketing plans and client campaigns
Campaign Execution and Enablement
Design and execute multi geo multi channel awareness and lead generation campaigns
Develop persona profiles and client segmentation strategies
Create and activate client journeys through research messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign
Establish and track KPIs to measure campaign effectiveness and ROI
Partnerships and Collaboration
Design joint marketing initiatives with Life Sciences technology alliance partners
Collaborate across the Marketing ecosystem Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes

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Industry Marketing Lead - Life Science