Head Marketing

Job Title: Head of Marketing
Department: Marketing
Company: DoubleTick
Location: Mumbai
Experience Required: 8 - 10+Years

Roles and Responsibilities

We are seeking a visionary and data-driven Head of Marketing to helm our global marketing strategy and execution. Reporting directly to the leadership team, this role will shape and elevate DoubleTick.io s brand, drive demand generation, refine product positioning, and accelerate revenue growth. This is a pivotal opportunity for an entrepreneurial marketing leader to build and execute a high-impact marketing roadmap at a fast-growing SaaS startup.

Strategic Leadership:

Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.

Oversee brand, product marketing, demand generation, digital marketing,content, PR, and events, ensuring a cohesive and innovative approach.

Team Management Development:

Recruit, mentor, and lead a high-performing marketing team.

Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.

Brand Positioning:

Refine DoubleTick.io s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.

Champion brand consistency and storytelling excellence across all customer touchpoints.

Demand Generation Growth:

Drive pipeline development through integrated marketing campaigns content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.

Optimize marketing spend for maximum ROI and measurable revenue impact.

Product Marketing Go-to-Market (GTM):

Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.

Orchestrate product launches, ensuring market readiness and strong audience resonance.

Data-Driven Decision Making:

Establish and maintain robust analytics frameworks to track key marketing metrics.

Regularly analyze data to inform strategic decisions and refine marketing tactics,focusing on improving conversion, engagement, and retention.

Cross-Functional Collaboration:

Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.

Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals

You should have :

• 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.

• MBA from a top-tier business school; a BTech or engineering background is strongly preferred.

• Proven track record of building and scaling marketing teams, implementing processes,and delivering measurable results.

• Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.

• Highly analytical, with the ability to translate data insights into actionable strategies.

• Exceptional communication, leadership, and stakeholder management skills. A growth mindset and adaptability, with a passion for exploring new marketing channels,technologies, and strategies

Why Work With Us

• Accelerated Career Growth - Fast-track your way into leadership roles with a clear growth path.

• Challenging Work Environment - Collaborate with large enterprises and solve complex technology problems.

• Career Flexibility - Explore transitions into roles like Product Manager and beyond.

• Supportive Culture - Work with a friendly, approachable team and management that values people.

• Founder-Led Exposure - Get a front-row seat to the startup journey and work closely with the founding team.

• Sharpen Customer-Centric Skills - Gain hands-on experience and build strong customer-facing and problem-solving skills.

• in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.