Head Marketing

Job Purpose:

To lead the hospital’s marketing, branding, and business development strategies aimed at increasing patient footfall, strengthening brand presence, and achieving revenue growth through effective planning, partnerships, and promotional activities.

Key Responsibilities:1. Strategic Planning & Leadership

• Develop and execute the hospital’s overall marketing and business development strategy.
• Conduct market analysis to identify growth opportunities, target audience, and service demand trends.
• Set marketing objectives aligned with hospital revenue goals.
• Lead and mentor the marketing and business development team.

2. Branding & Promotion

• Build and enhance the hospital’s brand visibility through both online and offline channels.
• Oversee advertising campaigns, PR activities, and promotional events.
• Coordinate with media agencies for print, radio, and digital promotions.
• Ensure consistent hospital branding across all touchpoints (signage, website, brochures, etc.).

3. Digital Marketing

• Oversee social media presence, SEO, and online reputation management.
• Drive digital campaigns to promote key departments and services.
• Monitor patient feedback and online reviews for brand improvement.

4. Business Development & Networking

• Develop tie-ups with corporates, TPAs, insurance companies, and referral doctors.
• Identify and develop community outreach programs, health camps, and CSR initiatives.
• Establish and maintain relationships with doctors, clinics, and community leaders to generate patient referrals.

5. Market Intelligence & Reporting

• Monitor competitor activities and market trends.
• Analyze patient acquisition data and campaign ROI.
• Prepare monthly performance reports and present to management.

Qualifications & Experience:

• Master’s Degree in Marketing / Business Administration / Hospital Management.
• 8–15 years of experience in healthcare marketing, with at least 3–5 years in a leadership role.
• Proven track record of driving hospital revenue through marketing and business development initiatives.
• Strong knowledge of healthcare market dynamics and branding strategies.

Skills & Competencies:

• Excellent communication and interpersonal skills.
• Strategic thinking and business acumen.
• Leadership and team management abilities.
• Strong digital marketing knowledge.
• Ability to work under pressure and meet targets.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person