AGM - Marketing & Direct Sales

• Pune

Role Objective:

T o own end-to-end marketing and direct demand generation for mandate projects including launch readiness, sustenance activation, agency management, digital performance marketing, offline activation, CRM integration, and brand communication ensuring targeted lead flow, optimized CPLs, and improved site-to-booking conversions. This is a hands-on leadership role, not a coordinator role.

Reports To:

Team Size:

Experience Required:

Core Accountability Areas:

1. Marketing Strategy Launch Readiness

• Build project-level GTM positioning, hero messaging target customer cohorts
• Prepare launch marketing plan, COS plan, timelines, war-room checklists
• Coordinate with BD team for support/sales readiness
• Ensure zero-slip execution by planned launch dates

2

• Lead creative brief development and approvals
• Manage brochures, hoardings, print ads, radio scripts, digital assets, landing pages
• Ensure brand consistency across Company
• Review agency output (quality, timelines, cost efficiency)

3.

• Run or supervise Meta, Google LinkedIn campaigns
• Optimize CPL, MQL, SV, and booking-level metrics
• Weekly dashboards on: 1. Lead quality 2. CPL vs. benchmark 3. CP vs direct mix 4. Micro-market insights

4

• Drive direct walk-ins through digital and offline.
• Own funnel: Lead SV Booking
• Build and manage internal lead scoring routing rules
• Work with closures team to improve conversion

5

• Plan execute: 1.

  Canopy activations 2. Corporate connects 3. RWA campaigns 4. Mall activations 5. Weekend micro-events

• Vendor negotiation execution control

6.

• Evaluate and recommend OOH, bus shelters, highway media
• Manage cost, GRP planning, footprint selection
• Work with media agencies for: 1. Radio campaigns 2. FCT planning 3. RJ integrations

7.

• Oversee updates for Company project microsites
• Ensure SEO hygiene and keyword ranking improvement
• Monitor traffic, bounce rate, conversion drop-offs

8. CRM, Reporting Analytics

• Coordinate with the CRM team for: 1. Lead flows 2. Integration 3. Booking dashboards
• Weekly reporting to management: 1. Spend vs ROI 2. Source-wise performance 3. Direct vs CP contribution

Vendor Agency Management-

• Single point of contact for: 1. Creative agency 2. Digital agency 3. Production vendors 4. Printing fabrication 5. OOH vendors

• SLA monitoring, cost control, performance evaluation

Candidate Profile Must Haves:

1. Industry Experience Cat

2. Exposure Launch

3. Skills Hands-on

4. Tools Meta/Google

5. Leadership Managed

6. Communication strong

7. Added Advantage Experience

KPIs Success Metrics:

• CPL vs benchmark improvement
• Direct contribution to bookings
• Execution of launch calendar 100% on-time
• Lead-to-SV and SV-to-Booking uplift
• Microsite traffic uplift bounce reduction
• Agency performance delivery against SLAs
• Cost optimization across media categories

Compensation:

• CTC Range: 8 12 LPA (based on experience)
• Incentives: Performance-linked (launch + targets)
• Other: Travel reimbursement as per policy

Key Skills :

• Direct Sales
• Channel Marketing
• Branding
• Marketing Strategy