Head - Marketing

You will be responsible for developing and implementing strategic marketing plans to promote

properties and attract potential renters. You will work closely with sales teams, analyse market

trends, and leverage digital platforms to increase visibility and drive sales.

Reporting shall be to Director / President of the company.

Job details

1. Developing Business Plan for the company and provide with Market update on Prices, Land

value, recent Transactions and Estimated marketable value etc.

2. Responsible to identify new business opportunities, business development, proposal

development, and lead client pitches.

3. Creating a Brand Building strategy.

4. Define corporate brand philosophy.

5. Drive branding / advertising initiatives of the Organization across all regions after in-depth

analysis of the geographic, demographic and psychographic aspects of each target market.

6. Formulate and implement Organization wide policies on key account management, project

marketing, advertising and promotions;

7. Ensure effective and timely communication of new initiatives / projects to critical

stakeholders.

8. Develop good understanding of the property market including regulations, recent trends,

events and key business variables.

9. Designing campaign communication and collaterals.

10. Designing the 360- degree marketing plan and allocating budgets for all the projects.

11. Conceptualizing innovative marketing and branding solutions including digital marketing and

social media, corporate websites and microsites.

12. Responsible for independently pitching to clients for our projects, generating leads/

prospects for the Commercial/Retail/SEZ space of the company at various locations. Meet

IT/ITES, non-ITES companies, and understand their expansion plans/growth perspective with

regards to taking up space.

13. Ensure accurate inputs for finalization of lease agreements and completion of lease

documentation for closures and renewals/expansion in respect to the Clients Retail and

office space requirements

14. Drive creative agencies on brand guidelines and company expectations on business

generation initiatives that can be tracked and measured.

15. Interact with Land Owners/Consultants constantly to bring new developments.

16. Build a network of Clients and Channel Partners in order to source business through both

direct marketing and networking with IPCs the local broker network.

17. Generate new business through formation of new client relationships, the expansion and

deepening of existing relationships and the pursuit of cross-selling opportunities of the firms

services platform.

18. CRM - Building Client Relationship Feedback Management with Existing clients.

19. Interact with Land Owners/Consultants constantly to bring new developments.

20. Build a network of Clients and Channel Partners in order to source business through both

direct marketing and networking with IPCs the local broker network.

21. Network with brokers to maintain market awareness and develop key contacts in our target

market area.

22. Analyzing existing developers inventory, sales velocity, prices, and proposed developments

in the given vicinity.

23. Research proposed developments such as extension of roads, Metro, land acquisition by

Government, any other factors benefit/hinder the development.

24. Coordination with External agencies such as IPCs, Research organizations in obtaining

detailed market research report on Demography, Growth factors, Income level, Population

and growth trends.

25. Market Research Data Analysis to understand the current trends in the market in terms of

project features, pricing and other offerings required and accepted by the market.

26. Collecting Competition their projects Data and preparing comparisons (Including visits to

the competitor sites to collect accurate data as required).

27. Engage with the team members to motivate and foster teamwork, institutionalize company s

culture, understand and address concerns and provide a collaborative environment.

28. Lead the department in all the internal reviews.

29. Any other responsibilities assigned by reporting manager/Management from time to time.