Head - Marketing

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA)

Requirements

Key Responsibilities

2. B2B & Product Marketing

3. International Events & Trade Shows

4. Corporate Communications

5. Digital & Content Marketing

6. Team Leadership & Budget Management

• Brand Strategy & Market Positioning
• Define and execute a cohesive global brand strategy that positions the company as a trusted, science-backed partner in the herbal and nutraceutical space.
• Enhance brand visibility and recall in key international markets.
• Ensure visual and messaging consistency across all packaging, product assets, and digital platforms.
• Design targeted B2B campaigns for formulators, manufacturers, distributors, and brand owners worldwide.
• Manage end-to-end product marketing including market research, competitive benchmarking, messaging, and go-to-market strategies.
• Support the sales and business development teams with high-quality product brochures, presentations, and technical documentation.
• Lead planning and execution of global exhibitions and trade shows (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
• Oversee booth design, marketing materials, and lead generation strategies.
• Measure event ROI and continuously improve future participation through data-driven insights.
• Manage all internal and external corporate communications.
• Create impactful thought leadership content, press releases, newsletters, and presentations.
• Develop and maintain media relationships to amplify the company's global voice.
• Lead content strategies across website, LinkedIn, newsletters, and B2B platforms.
• Increase engagement through compelling storytelling, product education, and brand narratives.
• Optimize SEO and digital visibility to drive qualified inbound leads.
• Build, mentor, and lead a high-performing marketing team.
• Define key performance indicators, allocate budgets, and ensure timely execution of all initiatives.
• Work cross-functionally with R&D, Sales, and Regulatory teams to align marketing strategies with business goals.
  

Qualifications & Skills

• MBA in Marketing or a Master's in Life Sciences with a specialization in Marketing.
• 10-15 years of progressive B2B marketing experience in nutraceuticals, herbal extracts, or pharmaceuticals.
• Proven success in international brand building, product launches, and trade show execution.
• Strong leadership, communication, and project management capabilities.
• In-depth knowledge of global regulatory frameworks and buyer behavior in the natural ingredients industry.
  

Performance Metrics

• Brand awareness and perception in priority global markets
• Growth in marketing-driven leads and conversion quality
• ROI from international exhibitions and campaign performance
• Timely and effective product launches
• Strength, development, and retention of the marketing team
  

Key Skills: