HR Associate Manager

Job Title: HR – Associate Manager

Location:

Reports To

Experienc

About the Role

an HR Associate Mana

You’ll play a pivotal role in shaping how Thence attracts, engages, and grows exceptional design and product talent — blending strategic HR, employer branding, and culture-building into one seamless experience.

This is a hands-on, high-impact role ideal for someone who believes HR is not just about process — it’s about people, potential, and purpose.

Key Responsibilities

1. Employer Branding & Recruitment Marketing

• Build and exe

  cute a strategic Employer Branding

  roadmap that positions Thence as a leading design and product destination.
• Lead recruitment marketing campaigns to attract top creative and product talent across digital and offline channels

  .

• Drive social media story

  telling on platforms like LinkedIn, Instagram, Behance, and Dribbble — spotlighting people, work, and culture.
• Collaborate with internal design and content teams to produce authentic and engaging brand stories, reels, and thought-leadership pieces.
• Represent

  Thence at design events, university programs, and community platforms

  to enhance talent visibility and reputation.

2. Talent Acquisition & Onboarding

• Manage the end-to-end hiring process

  across Design, Product, and Tech functions with speed and precision

  .

• Build strategic talent

  pipelines through proactive sourcing, referrals, and partnerships with design/product communities.

• Plan and execute campus

  drives and engagement initiatives to attract high-potential talent.
• Collaborate with hiring managers to define clear role requirements, assessment frameworks, and selection standards.

• Design seamless onboarding experiences

  that reflect Thence’s design-first culture and set new hires up for success.

3. Engagement & Culture

• Own and lead the Engagement & Cult

  ure charter — creating initiatives that build belonging, recognition, and continuous learning.
• Plan and execute

  an annual Engagement

  Calendar — from cultural events and learning sessions to team offsites and open

  forums.

• Lead Rewards & Recognitio

  n (R&R) programs that reinforce company values and celebrate impact.
• Partner with leadership to define a

  nd amplify culture co

  mmunication, ensuring Thence’s ethos is lived every day, not just documented.
• Conduct periodic pulse surveys and one-on-one connects to identify engagement drivers and improvement opportunities.
• Act as a trusted culture champion — balancing empathy with action when addressing employee feedback or challenges.

4. Talent Management & Development

• Design and drive performance management

  frameworks — goal-setting, quarterly reviews, and feedback conversations.
• Support

  leadership in succes

  sion planning and identifying high-potential individuals.

• Plan and coordinate learning and development

  programs, mentorship initiatives, and capability-building efforts.
• Champion internal mobility and career progression opportunities that encourage long-term retention.
• Use people analytics and insights to track engagement, growth, and performance outcomes — and translate them into actionable strategy.

Desired Skills & Attributes

• Exceptional interpersonal and storytelling skills — comfortable engaging with creative and business teams alike.
• Strong understanding of creative talent markets and design-driven hiring.
• High energy, empathy, and ownership mindset — with the ability to move from strategy to execution seamlessly.
• Data-driven, process-oriented, and passionate about building scalable
• people systems.Skilled in HR platforms (e.g., Keka, Zoho People, LinkedIn Recruiter etc.) and adept at using social media for talent and brand building.

Qualifications

• MBA/PGDM in Human Resources or equivalent.
• 4–6 years of HR experience, including at least 2 years focused on design/tech/product hiring.
• Prior

  experience in a creative, consulting, or high-growth pro

  duct organisation preferred.

Why This Role Matters

• You’ll directly shape how Thence is experienced — internally by our people and externally by the design community.
• You’ll get

  to experiment with new-age HR and culture-

  building approaches — blending creativity with structure.
• You’ll be part of a people-first, design-led culture where every initiative ties back to impact and growth.