Hospital Marketing Manager

Job Title: Marketing Manager – Hospital

Department: Marketing & Business Development
Reports To: Hospital Operation Head
Location: Rama Hospital, Baghpat, UP
Work Type: Full-time (Field & Office Based)

Job Purpose:

To plan, develop, and execute marketing strategies that enhance the hospital's visibility, patient footfall, brand value, and community engagement.

Key Responsibilities:1. Strategy & Planning:

• Develop and implement hospital marketing plans aligned with business goals.
• Analyze local market trends, competitors, and patient needs to design effective campaigns.
• Identify and develop service lines or specialties for promotion.

2. Doctor & Referral Engagement:

• Build and maintain strong relationships with local physicians, referral doctors, and clinics.
• Conduct regular visits, CMEs, health talks, and outreach programs with doctors.
• Track and report referral trends, and work on strategies to improve them.

3. Community & Corporate Outreach:

• Organize health camps, wellness programs, and awareness drives in schools, societies, corporate offices, etc.
• Build corporate tie-ups for preventive health check-ups, OPD packages, and IPD admissions.

4. Branding & Communication:

• Coordinate with design and media teams for internal and external promotional material (posters, brochures, digital content).
• Supervise signage, branding, and patient experience initiatives inside and outside the hospital.
• Ensure consistent brand messaging across all communication channels.

5. Digital & Social Media Marketing:

• Plan and oversee social media and online marketing campaigns (Google Ads, Meta Ads, SEO).
• Work with digital agencies or internal teams for content calendars, creatives, and lead generation.

6. Event Management:

• Plan and manage hospital events such as doctor onboarding programs, public seminars, celebration days (e.g., World Heart Day), etc.
• Handle logistics, coordination, and promotions for each event.

7. Budgeting & Reporting:

• Prepare monthly marketing budgets, track expenses, and measure ROI.
• Generate reports on patient acquisition, campaign effectiveness, and brand reach.

Eligibility Criteria:

• Qualification: MBA in Marketing / Healthcare Management / Hospital Administration
• Experience:
• 5–10 years in hospital or healthcare marketing.
• Experience in B2C and B2B healthcare marketing, outreach, and digital campaigns

Key Skills:

• Strong communication, negotiation, and relationship-building skills
• Strategic thinking with analytical ability
• Knowledge of healthcare market trends and patient behavior
• Proficiency in MS Office, CRM tools, and digital marketing platforms
• Leadership and team management capabilities

Job Types: Full-time, Part-time, Permanent, Fresher

Pay: From ₹50,000.00 per month

Benefits:

• Food provided
• Paid sick time

Schedule:

• Day shift
• Evening shift
• Fixed shift
• Morning shift
• Night shift
• Rotational shift
• Weekend availability

Supplemental Pay:

• Commission pay
• Overtime pay
• Shift allowance

Work Location: In person