Head of Sales Marketing

Job Title: Head of Sales & Marketing (8+ yrs) – FRP & SMC Products

Location: Gurgaon

Department: Marketing & Business Development

Reports To: Director

Company: Manufacturing Industries Pvt. Ltd.

About Us:

Manufacturing Industries is a leading manufacturer of advanced FRP Pultrusion and SMC products,

including Cable Trays, Fencing, Ladders, Junction Boxes, Meter Boxes, FRP Manhole Covers,

and Modular Water Tank Panels, bus body panels, decorative FRP planters. With a strong

presence in industrial, infrastructure, and utility sectors, we are expanding our market footprint

across India.

Role Overview:

We are seeking a dynamic and experienced Senior Marketing Manager to lead our marketing

strategy, brand positioning, and sales enablement activities. The ideal candidate will possess

deep knowledge of B2B industrial marketing, preferably in the construction, electrical,

infrastructure, or polymer-based products sector.

This role demands experience with government bodies, infrastructure firms, and private

industrial clients across India.

Key Responsibilities:

 Strategic Planning & Execution

o Develop and implement integrated marketing strategies to promote FRP

Pultrusion and SMC product lines.

o Identify market opportunities in government tenders, EPC contractors, builders,

architects, and distributors.

 Branding & Communication

o Oversee the creation of marketing collaterals, brochures, datasheets, case

studies, videos, and product presentations.

o Strengthen brand visibility through trade shows, exhibitions, digital marketing,

and PR initiatives.

 Market Research & Insights

o Analyze industry trends, competitor strategies, and customer behavior to provide

actionable insights to sales and leadership teams.

o Monitor pricing trends, and suggest product positioning accordingly.

 Channel & Tender Marketing

o Build relationships with contractors, consultants, and PSU/CPWD/PWD

tendering authorities for product approvals.

o Support tender participation by coordinating documentation and marketing

inputs.

 Digital & Social Media Marketing

o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and

company website.

o Supervise content strategy, campaign execution, and lead generation programs.

 Team Leadership & Coordination

o Mentor and guide junior marketing executives and interns.

o Work closely with Sales, Design, and Production teams to align marketing goals

with business objectives.

Qualifications & Skills:

 MBA in Marketing / Business Development or equivalent.

 8+ years of experience in marketing in FRP, SMC, or Composite related products.

 Excellent understanding of B2B marketing, government procurement systems, and

project-based selling.

 Strong communication, analytical, and presentation skills.

 Proficiency in MS Office, CRM tools, and digital marketing platforms.

 Experience with FRP, SMC, or construction-related products is preferred.