Head of Retail Operations

Head of Retail

Location - Delhi

CTC - 90 LPA

Job Purpose

The role of Head-Retail requires the management of the day-to-day retail operations effectively and efficiently ensuring achieving sales KPIs in line with Annual Operating Plan, training and developing personnel and ensuring the security of stock, cash, property and equipment.

Principal Responsibilities

A. Sales

• Increase sales in line with the Annual Operating Plan to maximise profitability while reducing costs through well managed operational controls

• Achieve sales targets, Average Transaction Value (ATV), Spend Per Passenger (SPP), Average Selling Price (ASP), Unit Per Transaction (UPT) in line with the Annual Operating Plan

• Drive sales and retail improvements through analysis and support

• Propose measures to improve operational performance

• Ongoing review of sales results versus targets and budget

B. Operations

• Maintain the stability and reputation of the store by complying with legal requirements

• Maintain operations by initiating, coordinating, and enforcing retail operational policies and procedures manual

• Implement and maintain retail operational policies and procedures to incorporate a sales plan, cost control, shrinkage management and reduction, audit compliance and people management

• Contribute to future development at strategic and operational level

• Plan, identify, communicate, and delegate key responsibilities and practices to the store management team to ensure smooth flow of retail operations

• Oversee maintenance of floor standards in terms of furniture, fixtures, equipment.

C. Financial

• Achieve financial objectives by preparing budgets, scheduling expenditure, analysing variances, and initiating corrective actions

• Maximise sales and profitability for the company

• Set monthly targets through Annual Operating Plan

• Update forecast results

D. Staff

• Ensure store operations requirements are fulfilled to include scheduling, assigning employees, follow up on work results

• Maintain store staff by assisting in recruitment, selection, orientation, and training

• Maintain store staff results by coaching, counselling, disciplining, planning, monitoring and appraising job results

• Align store operations management team on Sales targets.

• Develop the sales staff and support areas to optimize sales and profits

• Create and develop a coaching culture as well as promoting an environment that promotes diversity

• Build conducive environment to control employee attrition.

• Lead the store team to deliver a profitable business

• Ensure staff have a high level of customer awareness and product knowledge

• Liaise with Training Department to develop and manage the company’s sales and product training programmes

E. Merchandise

• Review merchandise activities, determining additional sales promotion, authorization stock clearance and studying trends.

• Market merchandise by studying advertising, sales promotions, display plans, analysing operating and financial statements for profitability ratios

• Secure merchandise by implementing security systems and measures

• Set the highest international merchandise standards

• Liaise with Buying department to ensure range and stock levels are consistent with business requirements

F. Customers

• Identify current and future requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements

• Take account of customer’s needs and shopping habits and competitor activity

• Use a range of internal and external information data to initiate business changes and create a customer focused culture

G. Marketing

• Partnering in marketing strategy changes by reviewing seasonality and recency.

H. General

• Stakeholder management with Customs, CISF, BCAS and other Government agencies.

Knowledge, Qualifications, Experience & Skills Experience

• 18 - 20 Years, out of which last 3 years heading Retail Operations of progressively responsible luxury retail company

• Currently heading retail of multi-million turnover business

Education & Qualifications

• Graduate (any stream)/ Postgraduate