Head of Marketing

Job Summary: We are seeking a dynamic and strategic Head of Marketing to lead our brand, digital, and growth initiatives. The ideal candidate will have deep experience in B2B and B2C marketing, with a proven track record in brand building, digital strategy, lead generation, performance marketing, and product launches. This role is both strategic and execution-oriented, ideal for someone who thrives in fast-paced environments. Key Responsibilities:- Develop and Own the Marketing Strategy aligned with business objectives (Brand, Digital, Offline, PR, Events).- Lead Demand Generation & Lead Nurturing through digital channels (SEO/SEM, paid campaigns, content, email, social media).- Oversee Brand Positioning and Messaging to ensure consistency across all channels.- Drive Product Marketing Initiatives including Go-To-Market (GTM) plans, competitor analysis, and customer segmentation.- Monitor KPIs and ROI for all marketing campaigns using tools like Google Analytics, HubSpot, etc.- Manage and Grow a High-Performance Marketing Team across digital, design, and content.- Collaborate with Sales, Product, and Operations Teams to align messaging and drive growth.- Handle PR, Events, and Influencer Outreach as required to boost brand visibility.- Budget management and vendor coordination. Required Qualifications: - Master's or Bachelor's degree in Marketing, Business Administration, or related field.- 10+ years of total experience, preferably in tech-enabled or consumer-facing companies.- Proven success in scaling marketing operations, launching new markets/products.- Expertise in digital performance marketing, CRM, automation, and analytics tools. Key Skills and Competencies:- Strategic thinking with hands-on execution skills.- Strong understanding of digital channels, content marketing, and SEO/SEM.- Excellent leadership and team management abilities.- Analytical mindset with a data-driven approach.- Creative flair with strong storytelling capabilities.- Excellent communication and stakeholder management skills. Compensation: Competitive salary with performance-based incentives Job Type: Full-time Pay: ₹50,000.00 - ₹60,000.00 per month Benefits: Cell phone reimbursement Health insurance Internet reimbursement Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Performance bonus Work Location: In person