Head of Marketing | Leading D2C Personal Care Brand

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About the Brand

A fast-growing, digital-first personal care brand that’s redefining how Indian women engage with self-care. Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations—meticulously crafted for Indian hair types and weather conditions.

Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.

With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience.

Role Overview

Head of Marketing

The ideal candidate is someone who can build emotionally resonant brands while driving measurable growth across digital, offline, and lifecycle channels. You will collaborate closely with cross-functional teams—including product, e-commerce, retail, and design—to ensure a cohesive and impactful brand presence across all customer touchpoints.

Title - Head of Marketing

1. Brand & Creative Strategy

● Define and evolve brand positioning, narrative, and identity across all customer touchpoints.

● Lead integrated brand campaigns (digital, social, ATL, influencer, and retail).

● Manage in-house and external creative teams to ensure consistent brand storytelling.

● Own tone of voice, visual systems, packaging inputs, and campaign aesthetics.

2. Performance & Digital Growth

● Own digital acquisition across paid channels (Google, Meta, YouTube, Affiliates, etc.).

● Drive efficiency in customer acquisition (CAC, ROAS, LTV) through continuous optimization.

● Partner with analytics and product teams to improve funnel performance and AOV.

3. CRM & Customer Lifecycle

● Design and implement lifecycle marketing strategies across email, WhatsApp, and push.

● Own repeat, retention, and customer engagement metrics.

● Leverage data and segmentation to create personalized communication and drive loyalty.

4. Omnichannel & Retail Marketing

● Develop marketing plans for offline formats including stores, pop-ups, and events.

● Drive regional and city-specific campaigns to boost footfalls and brand visibility.

● Collaborate with retail ops and city teams to localize brand activation efforts.

5. Consumer Experience & Insights

● Improve end-to-end customer journey—online and offline.

● Identify friction points and work with cross-functional teams for resolution.

● Build consumer feedback loops and integrate insights into product and brand decisions.

6. Team Leadership & Collaboration

● Foster a culture of experimentation, creativity, ownership, and continuous learning.

● Collaborate with leadership and other functions to align on business and brand goals.

Required Skills & Experience

● 10+ years of experience leading a digital first brand from scratch

● Experience in premium consumer sectors such as beauty, lifestyle, personal care, fashion,wellness, or D2C.

● Strong grasp of marketing analytics, customer funnels, and digital performance metrics.

● Proven ability to scale brands with both creative flair and commercial impact.

● Strong leadership and team-building skills with experience managing large, creative teams.

● Excellent communication skills, creative judgment, and commercial thinking.

Ideal Candidate Traits (Non-Negotiables)

● Strategic + Execution-Oriented: Able to define vision while staying involved in daily problem-solving.

● Brand-Driven: Passionate about building brands that stand out and connect emotionally.

● Performance-Savvy: Data-literate with experience managing ROI-focused campaigns.

● Consumer-Obsessed: Deep empathy for customer needs and behavior.

● Collaborative Operator: Strong cross-functional coordination and influence.

● Comfortable with Ambiguity: Proven success in fast-paced, evolving environments.

● Culture Builder: Capable of leading and mentoring high-energy, agile teams.

Why This Role?

● Opportunity to shape and scale a consumer brand with national reach.

● Lead a comprehensive marketing charter across online, offline, and experience channels.

● Work closely with founders and a cross-functional leadership team.

● High ownership, high impact role with freedom to build, test, and scale.

● Be part of a fast-growing, design-forward, and purpose-led consumer brand journey.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/