Head of Marketing

Head of Marketing B2B

Marketing / MKTG B2B

Job purpose:

Increase market share, Creation of Brand Strategy, Activation Execution, sales profitability of his /her brand/ products.

Profile:

1. Strong education in Marketing/Branding - MBA (Marketing)
2. Experience - Min 8 yrs in FMCG/Dairy - Food industry - Marketing
3. Good communication skills to spread the marketing approach/culture within the organization
4. Operational role-Need of a doer, able to deliver - with real autonomy in the day to day activities.
5. Hands on Number Crunching and Data analytics.

Key Duties and Responsibilities/Missions

• Gather, analyze and summarize the information relating to his/her market and brand/product (Retail Track data/Penetration data/Preference Data) to properly assess his performances : category, competitors, trends and activities. Develop an understand of market and customers.
• Preparation of Go to Market Plan and also analyzing sales trend across Line of Businesses.
• Acumen of understanding Consumer Insight and translating insight to Brand and Business proposition.
• Acumen of handling Research with Consumer Profiling, Need State, Product Taste test etc.
• Assess the competitivity of his/her products/brand in terms of positioning and mix and recommends development plans
• Liaise with agencies, production of in – house promotional materials and publications preparing press releases, organizing promotional activities.
• Implement actions plan in terms of marketing mix assessing their effectiveness and respecting budgets and schedules. Ensure brand profitability.
• Formulate and implement trade/marketing strategies. Execute trade and promotional activities. Manage advertising and promotion funds
• Ensure Brand’s performance & working closely with sales team
• Contribute to bring new ideas for innovation and renovation to fuel his/her product/brand development strategy and manage product developments- Feasibility study and product launches. Pilotthe innovations and creating new indications and expanding markets.

1. Challenge :

   Integration in a new department within the company and interpersonal skills to liase with Cross Functional Departments.
2. Integration within Lactalis Group, a major worldwide player in the dairy sector.
3. Support and training from the Group - Functional Links with the Corporate team (France).
4. To establish the credibility of brand on the Market for the future.

Organization:

1. In charge of a portfolio of Categories/Products.

Technical Skills:

• Consumer Expertise:

Capability to collect and analyze facts, figures and trends relative to consumers and/or shoppers, including through market research and trends analysis, in order to identify insights and make recommendation on positioning and marketing mix (product, promotion, place, price, media communication)

• Market and business expertise:

Capability to analyze facts, figures and trends on market environment (competitors, customers, category, environment) and business indicators in order to identify key drivers, to assess business performances and to make recommendation on strategy

• Innovation/renovation and quality management:

Capability to manage innovation and renovation projects all along Lactalis process (innovation & product) in line with strategy in a project management mode with strong leadership. Ability to manage efficient relationship with all project actors (R&D, Quality, factories, purchasing…)

• Promotion Management

Capability to recommend & to set up efficient promotion aligned with trade and sales in order to lead the consumer preference and improve sales, to monitor their efficiency on sales. Manage efficient relationship with trade and agencies (non-applicable on Private label and B2B Marketing)

• Packaging Development

Capability to develop and optimize packaging (design and shape) to embody the positioning (brand and product) and drive impact, appeal and loyalty

Transversal Skills:

• Analytical Thinking (TRANSV1)

Analyse rigorously data and situations, to identify and analyze causes/effects and to select only appropriate information use to make effective decisions

• Problem Solving (TRANSV14)

Ability to build a logical approach (assess situation, identify causes, target solutions, deploy it) to address problems or manage a situation by drawing on own knowledge and experience base and calling on other references and resources as necessary

• Project Management (TRANSV15)

Capacity to share knowledge, skills and techniques to execute projects effectively and efficiently. Ability to lead a cross-functional team through a defined methodology using well-defined tools to reach the objective on time, on budget and on target.