Head of Digital Strategy & Creative

Location: Work from Office - North Delhi

Reports To: CEO/Founder

About Per4mance Guru:

Per4mance Guru is a dynamic and results-driven digital agency committed to delivering cutting-edge performance marketing and creative solutions for our diverse clientele. We pride ourselves on our strategic acumen, innovative approach, and a relentless focus on achieving measurable results that drive our clients' success. We are expanding our leadership team and seeking a passionate individual to shape our digital strategy and creative output.

Job Summary:

We are seeking a visionary and highly experienced Head of Digital Strategy & Creative to lead Per4mance Guru's client-facing digital initiatives. This pivotal role requires a strategic thinker with a strong creative eye, an in-depth understanding of social media landscapes, expertise in UI/UX for web, and a proven ability to manage and inspire a team. The successful candidate will act as a key leader, overseeing client strategies, driving creative excellence, and ensuring the seamless execution of digital campaigns and web development projects for our clients, ultimately contributing to their "per4mance" goals.

Key Responsibilities:

1. Strategic Leadership & Client Management:

• Act as a primary strategic lead, understanding client business objectives and translating them into comprehensive digital strategies across various platforms, with a focus on performance.
• Run day-to-day operations of the agency on behalf of the Founder/CEO, including team coordination, project pipeline management, and ensuring operational efficiency and client satisfaction.
• Develop and refine data-driven social media strategies for diverse clients, ensuring alignment with their brand voice, goals, and target audience, while optimizing for engagement and conversion.
• Build and maintain strong, collaborative client relationships, acting as a trusted advisor and ensuring high levels of client satisfaction and retention.
• Monitor industry trends, competitive landscape, and emerging technologies to keep Per4mance Guru and its clients at the forefront of digital innovation and best practices.

2. Creative Direction & Content Strategy:

• Provide visionary creative direction for all digital assets, including performance-oriented social media content, compelling ad campaigns, engaging website design, and other client-facing materials.
• Lead the brainstorming and development of innovative and data-informed ad creative angles and concepts that resonate with target audiences and drive measurable performance.
• Oversee the entire creative process from concept to execution, ensuring brand consistency, high quality, and strategic alignment with client objectives.
• Guide, mentor, and inspire creative teams (designers, copywriters, content creators) to foster a culture of excellence, innovation, and continuous improvement.

3. UI/UX Management for Client Websites:

• Lead the UI/UX strategy and execution for a diverse portfolio of client websites, with a strong emphasis on optimizing user experience, intuitive navigation, and high conversion rates.
• Oversee the entire UI/UX design process, from user research, wireframing, and prototyping to final design and implementation, working closely with development teams.
• Conduct usability testing and gather feedback to iteratively improve client website user experience and performance, identifying opportunities for enhancement.
• Ensure all client websites adhere to best practices in accessibility, responsiveness, and current web standards, contributing to optimal search engine performance.
• Collaborate closely with clients to understand their specific website goals, target users, and brand guidelines, translating them into effective and high-performing UI/UX solutions.

4. Performance & Analytics:

• Work closely with analytics teams to define clear KPIs, rigorously monitor campaign and website performance, and derive actionable insights from data.
• Utilize data and analytics to inform creative decisions, optimize digital strategies, and demonstrate clear ROI to clients.
• Prepare and present comprehensive performance reports and strategic recommendations to clients and internal stakeholders.

Qualifications:

• Minimum 2 years]of progressive experience in digital marketing, advertising, or a creative agency setting.

• Demonstrated expertise in UI/UX design and management for websites, with a strong portfolio showcasing successful client website projects that demonstrate measurable improvements in user engagement and conversions.

• Proven track record of developing and executing successful, performance-driven social media strategies for diverse clients.
• Strong understanding of various digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) and effective ad creative best practices that drive results.
• Exceptional leadership, team management, and mentoring skills, with a collaborative approach.
• Outstanding communication, presentation, and interpersonal skills, with the ability to articulate complex concepts clearly and persuasively to clients and internal teams.
• Ability to manage multiple projects simultaneously, prioritize effectively, and thrive in a fast-paced, results-oriented environment.
• Proficiency with relevant design and project management software (e.g., Adobe Creative Suite, Figma/Sketch/Adobe XD, Asana/Jira/Trello).
• Strong understanding and practical experience with web analytics tools (e.g., Google Analytics).

What Per4mance Guru Offers:

• Opportunity to lead and shape the digital strategy and creative output for a rapidly growing, performance-focused agency.
• A collaborative, innovative, and results-driven

  work-from-office

  environment in North Delhi where your contributions directly impact client success.
• Competitive salary and benefits package.
• Significant opportunities for professional growth and development within the agency.
• Work with a diverse range of exciting clients across various industries.

To Apply:

Please submit your resume, a compelling cover letter outlining your experience and approach to digital strategy and creative leadership, and a portfolio showcasing your UI/UX work and creative campaigns to hello@per4mance.guru with the subject line "Head of Digital Strategy & Creative Application - Per4mance Guru + (Expected Salary)"