Head of Digital Marketing

About IIDE

About The Role

What You’ll Do

• Develop and execute a comprehensive marketing plan aligned with business objectives.
• Plan, budget, and forecast lead requirements to meet growth targets.
• Optimize marketing spends across digital and traditional channels to maximize ROI.
  

Performance & Digital Marketing

• Oversee multi-channel campaigns across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels to drive traffic and conversions.
• Lead Google Ads, Facebook Ads, and paid media strategies for effective customer acquisition.
• Track and analyze conversion rates across various channels to optimize performance.
• Implement A/B testing, customer journey analysis, and marketing automation for efficiency.
  

Creative & Brand Management

• Define and strengthen IIDE’s brand identity, messaging, and positioning.
• Lead content and storytelling strategies to enhance brand engagement.
• Collaborate with creative teams/ agencies/ influencers to produce high-quality ads, landing pages, and campaign assets.
  

Lead Generation & Conversion Optimisation

• Develop and optimize landing pages and user funnels for improved conversions.
• Identify trends, insights, and customer behaviors to enhance lead quality.
• Align marketing strategies with sales teams for better lead flow and conversion tracking.
  

Collaboration & Stakeholder Management

• Work closely with internal teams, agencies, and vendor partners to execute marketing initiatives.
• Communicate, coordinate, and educate sales teams on marketing plans for better target allotment.
• Ensure seamless integration between marketing efforts and business goals.
  

Team Leadership & Innovation

• Lead and mentor a team of 25+ digital marketing professionals across various marketing functions.
• Drive innovation by brainstorming and implementing new creative growth strategies.
• Stay updated with industry trends, emerging tools, and best practices to maintain a competitive edge.
  

Must-Have

• 10+ years of experience in digital, performance, and brand marketing.
• Proven track record in SEO, SEM, social media, paid campaigns and retention marketing.
• Experience managing a team of 10+ members or multiple agencies.
• Strong analytical skills with the ability to interpret data and optimise strategies.
  

Should Have

• Expertise in Google Ads, Facebook Ads, and website analytics tools.
• Knowledge of landing page optimisation, UI/UX best practices, and A/B testing.
• Strong understanding of brand storytelling, content marketing, and creative strategy.
• Technical knowledge of handling a website and technical teams
• Experience in the EdTech or Education Industry
  

Nice To Have

• Basic HTML, CSS, and JavaScript proficiency for UI/UX enhancements.
• Familiarity with automation tools for quick reports and analysis.