Head of Digital Marketing

Job Title

Digital Marketing Head

Location

About Us

Marko & Brando, a leading digital marketing located in Kolkata. We specialize in creating innovative and strategic digital campaigns that drive results for our clients.

Position Overview

Digital Marketing Head

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive digital marketing strategies for Marko & Brando and its clients.
• Set and communicate clear goals, objectives, and KPIs to align marketing efforts with business growth.
• Analyze marketing trends and provide innovative ideas to stay ahead of the competition.

Campaign Management

• Plan, execute, and optimize digital marketing campaigns across paid media (Google Ads, Meta, etc.), SEO, content marketing, email, and social media.
• Oversee budget allocation, campaign optimization, and performance tracking.
• Ensure marketing campaigns are aligned with brand guidelines and objectives.

Team Management & Collaboration

• Lead, mentor, and manage the digital marketing team to achieve company goals.
• Foster a collaborative environment to achieve exceptional results.
• Provide training, feedback, and development to team members for career growth.

Data & Analytics

• Analyze campaign performance and present regular reports on results.
• Track key performance metrics, adjust strategies, and make data-driven decisions to ensure optimal results.
• Utilize analytics tools (e.g., Google Analytics, SEMrush, Meta Analytics) to monitor web traffic, conversions, and ROI.

Client Relationship Management

• Manage client communications, understand their business objectives, and create tailored digital strategies.
• Ensure client satisfaction through regular performance reviews and reporting.
• Act as the primary point of contact for key clients and lead client strategy meetings.

Innovation & Trends

• Stay updated with the latest digital marketing trends, technologies, and best practices.
• Continuously explore new opportunities for digital marketing and emerging platforms to integrate into the company’s strategy.

Qualifications & Skills

Experience

• Minimum 4+ years of experience in digital marketing, with at least 3 years in a leadership or managerial role.
• Proven experience in managing successful digital campaigns for B2B and B2C clients.
• Experience with SEO, PPC, social media marketing, content marketing, email marketing, and data analysis.

Skills

• Strong understanding of digital marketing channels, tools, and techniques.
• Expertise in tools like Google Ads, Meta Ads, Google Analytics, SEMrush, HubSpot, or similar platforms.
• Ability to work cross-functionally with sales, design, and content teams to implement marketing strategies.
• Strong leadership, communication, and interpersonal skills.
• Excellent analytical skills with the ability to interpret data and make actionable decisions.

Educational Background

• Bachelor's degree in Marketing, Communications, Business, or related field. A Master’s degree or MBA is a plus.
  

Benefits

• Competitive salary with performance bonuses.
• Opportunity for growth and career advancement.
• Flexible working hours and hybrid work environment.
• Health and wellness benefits.
• Collaborative work culture in a fast-growing company.
• Collaborate closely with the Management and Founders.