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Job Title: Google Ads Expert / Performance Marketing Specialist (Google Ads) Job Type: On-Site Employment Type: Full-Time Experience Required: 2–5 years in Google Ads / Performance Marketing Reporting To: Digital Marketing Head & Leadership About the Role: We are seeking a results-driven Google Ads Expert to join our PPC team. You will be responsible for strategizing, executing, and optimizing high-performing Google Ads campaigns across Search, Display, YouTube, and Shopping to generate qualified leads and maximize ROI. Key Responsibilities: Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct detailed keyword research, ad copy creation, bid strategy setup, and audience targeting. Track and analyze campaign performance using Google Ads, GA4, and other analytics tools. Set up and manage conversion tracking, pixel implementation, and UTM tagging. Continuously test and iterate on creatives, landing pages, and ad copy to improve CTR and conversions. Prepare campaign performance reports, ROI analysis, and present actionable insights. Monitor budget pacing and ensure efficient ad spend allocation across campaigns. Collaborate with creative, SEO, and web teams to ensure campaign consistency and performance. Requirements: 2–5 years of hands-on experience managing Google Ads campaigns. Google Ads Certification (Search, Display, Shopping, or Video) preferred. Strong understanding of bidding strategies, quality score, and audience segmentation. Proficiency in Google Ads, GA4, Google Tag Manager, and Google Data Studio. Experience with tools like SEMrush, Ahrefs, or Supermetrics is a plus. Ability to analyze data and make data-driven decisions quickly. Strong communication skills and ability to present campaign strategies and performance insights. Good to Have: Experience managing B2B and Real Estate clients Exposure to remarketing campaigns and CRM-integrated performance funnels. Experience with Meta Ads, LinkedIn Ads, or other paid platforms. Perks: Work in a growing setup with young enthusiastic team Less hierarchical in nature, direct working with the Leadership Competitive salary and performance bonuses Opportunity to work on diverse clients and high-impact campaigns Show more Show less
