Performance Marketing Specialist (Google Ads)

Job Title: Performance Marketing Specialist (Google Ads)

Location: Delhi (Candidates from Delhi preferred or willing to relocate)
Experience: 2–4 Years
Job Type: Full-Time
Industry: Digital Marketing / Performance Marketing

About the Role

We are looking for a skilled Performance Marketing Specialist (Google Ads) with strong experience in both lead generation and ecommerce campaigns. The ideal candidate has worked in a digital marketing agency environment and has experience managing international clients or projects. You will be responsible for planning, executing, and optimizing ROI-driven campaigns across Google Ads.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, Shopping, Remarketing).
• Run and optimize lead generation campaigns (for services, B2B, education, etc.) to achieve quality leads at target CPL.
• Manage ecommerce campaigns (Shopping & Performance Max) to drive sales and revenue growth.
• Conduct keyword research, competitor analysis, and audience targeting for better performance.
• Monitor daily campaign performance and optimize bids, budgets, ad copies, and landing pages.
• Create, analyze, and share performance reports with clear insights and action points.
• Manage and communicate with international clients or projects, understanding their goals and markets.
• Coordinate with internal teams (design, content, tech) to ensure campaign success.
• Stay updated with the latest Google Ads features, policies, and performance marketing trends.

Required Skills & Experience

• 2–4 years of hands-on experience in Google Ads / Performance Marketing.
• Agency experience is mandatory (experience in a digital marketing agency setup).
• Proven experience in both lead generation and ecommerce campaigns.
• Experience working with international clients or overseas markets (US, UK, EU, etc.).
• Strong understanding of conversion tracking, pixels, GTM, and Google Analytics.
• Good command over Excel/Google Sheets for performance analysis.
• Strong analytical mindset with a focus on ROI, CPL, CPA, ROAS.
• Excellent communication skills and client-handling abilities.

g skills.

Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person