Head of Digital Marketing

Role Overview: You will be responsible for managing various roles like Social Media Manager, Content Marketing Executive, Influencer Marketing Specialist, Performance Marketing Executive, Brand Manager, and Digital Marketing Manager positions. Your primary focus will be on promoting cosmetic brands through online channels, managing social media presence, creating engaging content, and driving sales through digital advertising strategies. Key Responsibilities: - Social Media Manager: You will oversee the brand's social media presence on different platforms. - Content Marketing Executive: Your role will involve creating engaging blog posts, articles, and other content to attract and retain customers. - Influencer Marketing Specialist: You will manage relationships with influencers and coordinate marketing campaigns with them. - Performance Marketing Executive: Your focus will be on data-driven advertising, including managing ads on platforms like Google and Meta. - Digital Marketing Manager: You will oversee all aspects of the company's digital marketing strategy. - Brand Manager: Your responsibilities will include developing and executing strategies to enhance and maintain the brand's image and market share. - E-commerce/Marketplace Manager: You will be responsible for managing online sales, listings, inventory, and promotions on e-commerce platforms. Qualifications Required: - Proven experience in digital marketing roles, preferably in the cosmetic industry. - Strong understanding of various online marketing channels and strategies. - Excellent communication and interpersonal skills to manage relationships with influencers and team members effectively. - Proficiency in data analysis and interpretation to drive performance marketing campaigns. - Ability to think creatively and strategically to develop engaging content and marketing strategies. Please Note: Companies like SUGAR Cosmetics and Marico Limited often have job postings for digital marketing positions.,