Head / Lead - Social Media Marketing & Communications

• Define and lead a high-impact social media and communications strategy aligned with product marketing, demand generation, and corporate goals.
• Develop and execute integrated content plans (organic + paid) across LinkedIn, X, YouTube, Meta, and emerging channels to drive awareness, leads, and thought leadership.
• Manage and mentor a small multidisciplinary team (content creators, community managers, paid specialists) and coordinate with agency partners.
• Oversee community engagement, reputation management, and real-time crisis communications with clear escalation protocols.
• Own social KPIs—engagement, share of voice, lead attribution, CPL—and deliver regular insights and optimization recommendations to senior leadership.
• Lead influencer and partner programs, media relations, and executive communications to amplify product launches, research, and customer success stories.
  

Skills & Qualifications

Must-Have

• 6+ years in social media/communications with 3+ years in a leadership role, preferably in Healthcare / Medical industry
• Proven track record designing and scaling paid + organic social campaigns that drive pipeline and measurable ROI.
• Strong content and brand storytelling skills—case studies, thought leadership, executive narratives.
• Hands-on experience with social ad platforms (Meta/LinkedIn/YouTube), analytics tools (GA4, native socials), and scheduling/monitoring platforms.
• Excellent stakeholder management, crisis communication skills, and the ability to work cross-functionally with Product, Sales, and Customer Success.
• Available to work on-site in India (office-based role) and manage in-market campaigns.
  

Preferred

• Experience in regulatory, financial services, or enterprise technology marketing.
• Familiarity with SEO-best practices for social and content amplification.
• Experience running influencer or analyst relations programs and managing PR agencies.
  

• High-impact role with direct visibility to leadership and ownership of brand and demand outcomes.
• Collaborative, product-led culture that values experimentation, data-driven decisions, and professional growth.
• Competitive compensation, professional development support, and on-site team environment in India.