GTM Strategy & Business Development Consultant

GTM, B2B Sales, and Growth Specialist

senior operator

Key Responsibilities

1. GTM Strategy Creation & Alignment

• Review existing sales, marketing, and partnership activities of the company.
• Create a structured

  Go-To-Market (GTM) strategy

  aligned with our business model, product capabilities, and international growth goals.
• Identify high-potential markets, customer segments, channel partners, and expansion routes.
• Define positioning, messaging, and value propositions tailored for global prospects.
  

2. Set Up Scalable Sales & Marketing Processes

• Build an end-to-end

  product marketing and business development pipeline

  , including:
• Prospect data collection & automation tools
• CRM setup or clean-up
• Lead scoring, segmentation, and qualification frameworks
• Automated email sequences
• LinkedIn outreach campaigns
• Dashboarding and reporting mechanisms
• Establish SOPs for inbound and outbound sales workflows.
  

3. Partnership Ecosystem Activation

• Evaluate and strengthen the existing partnership network across regions (Middle East, Europe, APAC, etc.).
• Create a

  partner enablement kit

  including product pitches, one-pagers, demo workflows, co-marketing templates, etc.
• Set up a repeatable process for managing partner-generated leads.
  

4. Founder Enablement & Internal Capability Building

• Train the internal team on modern B2B sales and marketing tools (HubSpot, Apollo, LinkedIn Sales Navigator, outreach automation tools, etc.).
• Serve as a strategic advisor to the founder on scaling, pricing, ICP refinement, and competitive positioning.
• Create a 90-day and 180-day execution roadmap.
  

Required Experience

• 5–12 years of experience in

  B2B SaaS, AI, Enterprise Tech, Infrastructure Tech

  , or related GTM roles.
• Proven experience

  setting up GTM from scratch

  for an early-stage startup (Seed → Series A).
• Strong understanding of outbound sales, PLG (optional), partner-led sales, and international B2B selling.
• Experience creating automated pipelines, campaign flows, and CRM-driven processes.
• Ability to translate strategy into execution with minimal supervision.
• Prior experience in

  global markets

  (Middle East, Europe, US, SE Asia) is a strong advantage.

Preferred Qualifications

• Experience with AI, DeepTech, InfraTech, or GovTech products.
• Hands-on expertise with tools like HubSpot, Apollo, Lemlist, Mailchimp, ClickUp/Notion, Sales Navigator, etc.
• Ability to create product marketing collateral (playbooks, case studies, pitch decks).
• Strong communication and stakeholder management skills.
  

Engagement Model

• Part-time / Consultant role

• 10–20 hours per week (flexible)
• Hybrid/remote work supported
• Competitive consulting fee based on experience
  

Why Join Us?

• Work directly with the founder of a rapidly growing AI startup with global traction.
• High-impact role: you will directly shape how the company scales internationally.
• Flexible engagement with potential to convert to a long-term advisory role or full-time leadership position.