Growth Product Manager

Job Title: Growth Product Manager (8y+)

Location:

Function:

NIRA is building the leading financial brand for Middle India, a market of 200 million people underserved by traditional banks. With customers in 5,000+ cities & with growth engine on, we process 15,000 new loan applications daily, growing 12-15% MoM. NIRA is solving a massive problem with technology-first lending, offering instant credit via our mobile app.

Role Overview

As a Growth Product Manager, you will own the strategy, roadmap, and execution of initiatives that drive user acquisition, activation, and retention. You’ll sit at the intersection of product, data, partnerships, and marketing - building conversion-optimized user journeys and scaling via NBFC and MarTech integrations. At present, the fulfilment of loans happens via our banks and NBFCs that we have risk sharing partnerships with. In future we’ll lend on our own balance sheet as well as undertake co-lending models.

To be effective in the role, you’ll strive to distill the insights that truly drive impact and focus on the 20% of effort delivering 80% of results. Partnering with Engineering, Credit, and Operations, you’ll turn complex trade-offs into clear decisions and keep teams aligned through every stage of delivery.

Key Responsibilities

Funnel Optimization

• Build robust analytics across the loan lifecycle.
• Own and drive conversion metrics for onboarding, application, decisioning, and disbursals.
• Design, implement, and analyze A/B experiments across the user journey.
• Collaborate with Design to reduce drop-offs and enhance user intent capture.

MarTech & Growth

• Architect and optimize the growth stack (Mixpanel, MoEngage, CleverTap, or bespoke tools) across acquisition, onboarding, and lifecycle marketing.
• Own recurring revenue triggers and upsell campaigns to maximize value from the existing customer base.

NBFC & API Integration

• Lead product initiatives that accelerate partnership launches, including onboarding, disbursals, and repayment flows.
• Own the end-to-end experience for new partner lender onboarding (KYC, policy throughput optimization, compliance, and disbursal turnaround).

Why This Role Matters

• High-impact visibility:

  Lead mission-critical integrations and user journeys that directly drive revenue and growth.

• Ownership & autonomy:

  Take charge from onboarding to retention loops, working across design, tech, compliance, and marketing.

• Data-driven experimentation:

  Champion rapid iteration, A/B testing, and a culture of continuous improvement.

• Cross-functional collaboration:

  Partner with top talent in engineering, credit, data, and marketing within a fast-scaling fintech.

• Build for Bharat:

  Decode the behaviors of India’s mass middle segment while leveraging some of the world’s most cutting-edge financial services rails.

Skills & qualifications

• Bachelor’s or Master’s in Mathematics, Analytics, or a related quantitative discipline. Proficiency in Python (or another statistical programming language) and SQL, with strong quantitative skills.
• Proven ability to interpret complex data accurately and deliver actionable results.
• 6+ years of product/growth experience in fintech, lending, or B2C tech.
• Understanding of NBFC/loan lifecycle flows and evolving data & regulatory compliance is a strong plus.
• Fluency with analytics tools (Amplitude, BigQuery, GA4) and experimentation frameworks.
• Ability to thrive in high-ownership, cross-functional environments.
• Do business training and drive the team towards business oriented thinking and outcomes.