Growth Marketing Manager

Overview

Growth Marketing Manager

hands-on performance marketing execution, data-driven decision-making, and growth strategy leadership

Growth Strategy & Execution

• Own the company’s growth roadmap, identifying new channels, tactics, and opportunities.
• Develop and manage full-funnel marketing strategies across paid, owned, and earned channels.
• Design experiments and growth loops to validate new approaches quickly.
  

Performance Marketing

• Lead multi-channel paid acquisition campaigns (Google Ads, LinkedIn, Meta, programmatic).
• Optimize campaigns to achieve efficient CPL, CAC, and ROI targets.
• Collaborate with design and content teams to craft compelling ad creatives and messaging.
  

Funnel Management & Optimization

• Map, monitor, and optimize the entire customer journey — awareness → conversion → retention.
• Conduct A/B testing and CRO initiatives across landing pages, email sequences, and ads.
• Implement nurturing campaigns that move leads through the funnel effectively.
  

Analytics & Reporting

• Define key growth metrics (CAC, LTV, churn, funnel conversion rates).
• Build dashboards and reports to track performance and provide actionable insights.
• Leverage data to make evidence-based decisions and prioritize experiments.
  

Team & Collaboration

• Work closely with sales, product, and design teams to align growth efforts with business goals.
• Potentially manage and mentor junior marketers, freelancers, or external agencies.
• Champion a test-and-learn culture, encouraging innovation and fast execution.
  

Qualifications

• 4–6 years of experience in growth marketing, performance marketing, or demand generation (B2B SaaS or B2C digital product background preferred).
• Proven ability to build and scale customer acquisition and retention funnels.
• Strong knowledge of paid channels (Google Ads, LinkedIn Ads, Facebook/Instagram).
• Skilled in CRO, A/B testing, and marketing automation.
• Data-driven mindset with advanced skills in Google Analytics, Looker Studio, or similar BI tools.
• Experience with CRM and automation tools like HubSpot, ActiveCampaign, or Marketo.
• Strategic thinker who is also willing to roll up sleeves and execute.
  

• Take ownership of the growth engine in a company where your work has a direct and visible impact.
• Collaborate with a high-energy, cross-functional team that values innovation and speed.
• Remote-first opportunity with flexibility and autonomy.
• Growth-oriented environment with opportunities to expand your leadership scope.