Growth Marketing Manager

About Arbor Super Arbor is revolutionizing how contractors, builders, and construction professionals source building materials. As one of the fastest-growing marketplaces in the construction industry, we're building the infrastructure that powers America's building boom. We're looking for a marketing powerhouse who thrives in the startup environment and can scale our growth to the next level. The Role: We're seeking a Growth Marketing Manager who can own our entire digital marketing ecosystem. This isn't just another marketing role – you'll be the strategic architect and hands-on executor of our growth engine. You'll manage everything from paid acquisition and social media to influencer partnerships and product launches, all while leveraging cutting-edge AI tools to create competitive advantages. What You'll Own Paid Acquisition & Performance Marketing Design, execute, and optimize campaigns across Facebook, Google Ads, TikTok, LinkedIn, and emerging platforms Manage substantial ad budgets with clear ROI accountability Build sophisticated attribution models and conversion funnels A/B test creative, audiences, and bidding strategies at scale Social Media & Content Strategy Develop platform-specific content strategies that resonate with contractors and construction professionals Create and curate engaging content that drives both awareness and conversion Build and manage our social media presence across all relevant channels Collaborate with industry influencers and thought leaders Brand & Product Marketing Lead go-to-market strategies for new product launches Develop messaging frameworks that differentiate Super Arbor in the marketplace Manage brand positioning and ensure consistent voice across all touchpoints Create compelling case studies and success stories from our marketplace Growth Strategy & Analytics Identify new growth channels and expansion opportunities Build comprehensive reporting dashboards and KPI frameworks Conduct competitive analysis and market research Optimize the entire customer acquisition and retention funnel AI-Powered Marketing Innovation Implement AI tools for content creation, ad optimization, and audience targeting Leverage machine learning for predictive analytics and customer segmentation Stay ahead of emerging AI marketing technologies and integrate them strategically Use AI to automate and scale marketing processes What We're Looking For Essential Experience 3-6 years of performance marketing experience, preferably in B2B marketplaces or construction/industrial sectors Proven track record managing $25K+ monthly ad spend across multiple platforms Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Experience with marketing automation tools, CRM systems, and analytics platforms Background in content marketing and social media strategy Startup DNA Thrives in fast-paced, ambiguous environments where you'll wear multiple hats Comfortable with rapid iteration, testing, and pivoting based on data Self-starter who can build processes from scratch and scale them Experience working with limited resources and maximizing impact Technical Skills Proficiency with AI marketing tools (ChatGPT, Midjourney, Jasper, etc.) Strong analytical skills with experience in Google Analytics, Mixpanel, or similar Basic understanding of HTML/CSS and marketing automation platforms Familiarity with design tools (Canva, Figma) and video editing software Strategic Mindset Deep understanding of B2B buyer journeys and complex sales cycles Experience with account-based marketing and enterprise sales support Ability to translate business objectives into actionable marketing strategies Strong project management and cross-functional collaboration skills Why Super Arbor? High-Growth Environment : Join a rocket ship in the massive construction industry Ownership & Impact : Your work directly influences company growth and success Competitive Package : Significant equity upside plus competitive salary Learning & Development : Budget for conferences, courses, and marketing tools Flexible Work : Remote-first culture with flexible hours and PTO Industry Expertise : Work with construction professionals and learn a fascinating industry Show more Show less