Job
Description
Role Overview: As the Growth Marketing Manager at Push Protocol, you will be responsible for analytical-driven marketing strategies to enhance various quantitative aspects of marketing. Your focus will be on formulating product metrics-based campaign strategies to drive key metrics in an ROI-focused manner. Collaboration with internal and external partner teams, understanding demand generation, and lead conversion to customers will be crucial. Additionally, your role will involve leveraging email marketing, SEO/content marketing, viral marketing, and funnel optimization to drive customer acquisition. You will also be in charge of utilizing analytics tools to track performance indicators, analyze campaign effectiveness, and adjust strategies accordingly. Creating both short-form (blog posts, social content, emails, memes) and long-form content (in-depth blog posts, guides, tutorials) to effectively communicate products for building awareness and demand will be part of your responsibilities. Staying updated on crypto Twitter, industry trends, competition, and market narratives is essential. Key Responsibilities: - Formulate product metrics-based campaign strategies focusing on moving key metrics in an ROI-focused manner - Collaborate, plan, and execute campaigns with internal and external partner teams - Understand demand generation, lead generation, and convert leads to customers - Focus on driving customer acquisition through email marketing, SEO/content marketing, viral marketing, and funnel optimization - Utilize analytics tools to track key performance indicators, analytics, and campaign effectiveness - Create both short-form and long-form content to communicate products effectively - Stay updated on crypto Twitter, industry trends, competition, and market narratives Qualifications Required: - 3-5 years of experience in Product Marketing or Growth Hacking - Prior experience in building communities and operating social media platforms for an organization - Excellent knowledge of Web3 infrastructure, consumer apps, and popular cultural trends - Excellent copywriting skills - Ability to lead and execute time-sensitive and cross-functional campaigns - Self-motivated with the ability to work in a fast-paced environment and flat organization - Proactive with experience working with limited oversight to drive projects Additional Details: Push Protocol is an open communication middleware building a suite of products to enable notifications, chat, group chat, and more for web3 protocols, dapps, and crypto wallets. The company is backed by top VCs/Angels in the space, including Balaji Srinivasan, Jump, Tiger Global, Binance Labs, ParaFi, and more. Benefits: - Creative, versatile job role with independence and responsibility - Full-time work from home opportunity - Enthusiastic and motivated colleagues from around the world - Fixed monthly salary in crypto based on experience and suitability Role Overview: As the Growth Marketing Manager at Push Protocol, you will be responsible for analytical-driven marketing strategies to enhance various quantitative aspects of marketing. Your focus will be on formulating product metrics-based campaign strategies to drive key metrics in an ROI-focused manner. Collaboration with internal and external partner teams, understanding demand generation, and lead conversion to customers will be crucial. Additionally, your role will involve leveraging email marketing, SEO/content marketing, viral marketing, and funnel optimization to drive customer acquisition. You will also be in charge of utilizing analytics tools to track performance indicators, analyze campaign effectiveness, and adjust strategies accordingly. Creating both short-form (blog posts, social content, emails, memes) and long-form content (in-depth blog posts, guides, tutorials) to effectively communicate products for building awareness and demand will be part of your responsibilities. Staying updated on crypto Twitter, industry trends, competition, and market narratives is essential. Key Responsibilities: - Formulate product metrics-based campaign strategies focusing on moving key metrics in an ROI-focused manner - Collaborate, plan, and execute campaigns with internal and external partner teams - Understand demand generation, lead generation, and convert leads to customers - Focus on driving customer acquisition through email marketing, SEO/content marketing, viral marketing, and funnel optimization - Utilize analytics tools to track key performance indicators, analytics, and campaign effectiveness - Create both short-form and long-form content to communicate products effectively - Stay updated on crypto Twitter, industry trends, competition, and market narratives Qualifications Required: - 3-5 years of experience in Product Marketing or Growth Hacking - Prior experience in building communities and operating social media platforms for an organization - Excellent knowledge of Web3 infrastructure, consumer apps, and p
