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25 Funnel Optimization Jobs

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3.0 - 7.0 years

0 Lacs

punjab

On-site

You will be joining AdCeptive Media as a Full-Stack Affiliate Marketer, taking charge of the entire affiliate marketing process from inception to completion. Your responsibilities will include conducting competitive research, creating and optimizing ad creatives, editing videos, setting up landing pages, optimizing funnels, and scaling successful campaigns. Your main goal will be to explore new niches, discover profitable opportunities, and expand successful campaigns. If you are a self-reliant, well-organized problem-solver with a comprehensive understanding of affiliate marketing, this role is tailored for you. Your duties will involve researching and analyzing competitor campaigns to pinpoint successful strategies, crafting and enhancing ad creatives (both video and static), developing and adjusting landing pages and funnels to boost conversions, as well as organizing and overseeing media buying campaigns across various platforms such as Facebook, TikTok, Google, and Native Ads. You will continuously test and refine creatives, offers, and landing pages to enhance performance, monitor campaign performance, analyze data, and make real-time adjustments to maximize ROI. Additionally, you will be responsible for enlarging successful campaigns while managing budgets and risks, staying updated on industry trends, advertising platform updates, and emerging traffic sources. To qualify for this role, you must possess proven experience in affiliate marketing, demonstrating a history of running and enlarging profitable campaigns. Your skill set should encompass the ability to handle all aspects of affiliate marketing, including spying, ad creation, video editing, landing pages, tracking, and optimization. Proficiency in media buying and ad platforms like Facebook, TikTok, Google, and Native Ads is necessary, along with experience in utilizing tracking tools, funnel builders, and optimizing conversion rates. You should be adept at working independently, managing multiple tests, and swiftly adapting to new opportunities. Strong analytical skills, problem-solving abilities, and a results-oriented mindset are crucial. As a Full-Stack Affiliate Marketer at AdCeptive Media, you will receive a competitive base salary with performance-based bonuses, full autonomy to run and test campaigns without hindrances, access to premium tools and resources for campaign research and execution, and the opportunity for career growth within a results-focused, high-performing team. AdCeptive Media is a company that values speed, aggressive testing, and relentless optimization. Our mission is to identify profitable affiliate opportunities swiftly. We prioritize independence, innovation, and efficiency, making it an ideal environment for individuals who excel at taking charge of campaigns and turning concepts into profits. To apply for this position, submit your resume, portfolio, and a breakdown of your most successful campaign through the provided form. We are eager to witness your capability to drive a campaign from inception to profitability.,

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3.0 - 7.0 years

0 Lacs

thiruvananthapuram, kerala

On-site

The communication protocol of web3, Push Protocol, enables native messaging, notifications, spaces, and video for wallet addresses through a secure, encrypted, and open network for web3 protocols, dapps, and crypto wallets. As an open communication middleware, Push is constructing a suite of products to facilitate notifications, chat, group chat, and more. Currently, Push offers three major products: Push Notifications, Push Chat, Push Spaces, and Push Video / Audio. Backed by top VCs / Angels in the space, including Balaji Srinivasan, Jump, Tiger Global, Binance Labs, ParaFi, Sino Global Capital, Polygon Studios, Woodstock Ventures, True Ventures, iOSG, Sandeep Nailwal (Polygon), Scott Moore (Gitcoin), DeFiDad, Mariano Conti, Anthony Sassano, Ravindra (Frontier), Preethi Kasireddy, along with 40+ equally esteemed individuals. As the Growth Marketing Manager, you will focus on analytically driven marketing encompassing all quantitative aspects of marketing. Your responsibilities include: - Formulating product metrics-based campaign strategies, concentrating on moving key metrics in an ROI-focused manner - Collaborating, planning, and executing campaigns with internal and external partner teams - Understanding demand generation and lead generation to convert leads into customers - Driving customer acquisition with expertise in email marketing, SEO/content marketing, viral marketing, and funnel optimization - Utilizing analytics tools to track key performance indicators, analytics, and campaign effectiveness, and adjusting strategies accordingly - Creating both short-form (blog posts, social content, emails, memes) and long-form (in-depth blog posts, guides, tutorials) content to effectively communicate our products, build awareness, and drive demand - Staying updated on the crypto Twitter game, industry trends, competition, and relevant market narratives Our ideal candidate possesses: - 3-5 years of experience in Product Marketing or Growth Hacking - Prior experience in building communities and managing social media platforms - Excellent knowledge of Web3 infrastructure, consumer apps, and popular cultural trends - Strong copywriting skills - Ability to lead and execute time-sensitive and cross-functional campaigns - Self-motivation, adeptness at working in a fast-paced environment, and within a flat organization structure - Proactiveness and experience in driving projects with limited oversight Nice to have qualifications include: - Experience working in web3 and the blockchain space as a Product Marketing or Growth Hacking Manager - Enthusiasm for Push Protocol's mission and the future of the web3 space - Active involvement in developer communities - Multilingual proficiency Benefits of this role include: - A creative, versatile job role with significant independence and responsibility - Full-time remote work - Collaborating with enthusiastic and motivated colleagues from diverse backgrounds worldwide - Fixed monthly salary in crypto based on experience and suitability Interested candidates can apply for the position of Growth Marketing Manager.,

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5.0 - 10.0 years

15 - 30 Lacs

bengaluru

Remote

Job Title: Business Analysis Manager / Product Manager/ Solutions Manager (US Market) Location: Remote About DemandLane: DemandLane specializes in claimant acquisition services for law firms across the United States. Leveraging a vertically integrated platform, we facilitate the acquisition of qualified claimants at scale. Our mission is to connect law firms with individuals actively seeking legal representation after experiencing significant injuries or injustices. By employing cross-channel media campaigns and a rigorous client-qualifying process, DemandLane ensures the delivery of verified claimants and signed retainers. Why Work with Us: Technology-First Approach: Our advanced technology stack combines automation workflows with best-in-class analytics, enabling rapid scaling from a few to thousands of retainers. Vertically Integrated Platform: We merge lead generation, client screening, and intake processes to deliver qualified claimants efficiently. Consistent Delivery: Utilizing diversified media sources, we reach hard-to-find claimants and maintain a steady intake volume. Retainer-Based Pricing: Clients pay only for intakes that meet their specific criteria, as we handle all preliminary processes. Commitment to Quality: Our comprehensive and accurate intake procedures ensure claimants are motivated to pursue their claims. By integrating technology, strategic media approaches, and a commitment to quality, DemandLane stands as a leader in the claimant acquisition industry, dedicated to connecting law firms with qualified claimants nationwide. About the Role: We are looking for a Solutions Manager / Business Analysis Manager / Product Manager (US Market) to drive operational excellence, streamline processes, and optimize engagement strategies across voice, text, and AI-based automation workflows. This role is critical in managing complex dialling strategies, campaign execution, compliance adherence, and process optimization to ensure a high-impact and efficient product operations function. Key Responsibilities: 1. Project & Process Management Oversee and manage the entire call funnel and texting operations . Coordinate new project setup and execution. Develop and maintain roadmaps for product operations, aligning with R&D and operational objectives. Define and implement best practices in workflow automation and process optimization. 2. Engagement & Optimization Strategy Design and implement automation workflows to optimize engagement and conversion rates. Lead A/B testing and experimentation to improve dialling and texting strategies. Enhance lead segmentation, ranking, and scoring models . Implement AI-driven engagement workflows using NLP, LLMs, and intelligent automation. 3. Dialling & Texting Strategy Develop and optimize dialling strategies to improve conversion rates. Configure and manage dialler settings , including AMD, call routing, and IVR updates. Oversee texting operations , ensuring compliance with 10DLC, toll-free regulations, and carrier guidelines. 4. Compliance & Regulatory Adherence Ensure adherence to FTC, TCPA, and other applicable regulations . Monitor and remediate caller ID flagging and compliance risks. Maintain logs, reporting, and proactive alerts for compliance and risk mitigation . 5. Data & Performance Analysis Conduct root cause analysis (RCA) and triage failures in dialling, texting, and automation workflows. Implement real-time monitoring of dialler and call performance KPIs . Develop reporting dashboards and actionable insights to improve campaign efficiency. 6. AI & Automation Integration Manage and improve Text AI and Voice AI automation workflows. Work closely with engineering teams to prioritize feature requests and enhancements. Experiment with new AI-powered engagement tools to optimize lead qualification. 7. Team & Vendor Management Lead cross-functional coordination with marketing, operations, engineering, and compliance teams . Manage relationships with external vendors for dialling, messaging, and branded calling solutions. Train and mentor junior team members, ensuring operational excellence. Key Skills & Qualifications: Project Management Expertise Experience in managing complex workflows and optimizing operational processes. Automation & AI Knowledge Understanding of NLP, LLMs, and workflow automation tools (e.g., Zapier, Power Automate). Dialling & Contact Center Operations Strong knowledge of Vicidial, Asterisk, SIP, DID management, and dialling optimization . Data Analytics & Experimentation Expertise in cohort analysis, A/B testing, lead segmentation, and funnel analysis . Compliance & Risk Management Familiarity with 10DLC, TCPA, FTC regulations , and compliance monitoring. Campaign & Engagement Strategy – Ability to design and execute texting and calling strategies to enhance conversions. Cross-functional Collaboration – Strong communication and coordination skills to work with engineering, marketing, and ops teams . Preferred Experience: 5+ years of experience in Product Operations, Business Operations, Growth, or Contact Center Strategy . Prior experience in fintech, SaaS, e-commerce, or telecommunications is preferred. Proven track record in process automation, workflow optimization, and operational analytics . Strong knowledge of CRM platforms, dialler systems, and customer engagement tools . Should be fine working from 5pm to 3am IST Why Join Us? Opportunity to lead and shape a high-impact product operations team . Work in a fast-paced, innovative environment with cutting-edge AI and automation tools . Collaborate with global teams across US, India, Nigeria, Romania and Indonesia . Competitive salary, remote flexibility, and growth opportunities.

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2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing performance marketing campaigns across various platforms such as Google Ads, Meta Ads, YouTube, and Display. Your main focus will be to monitor, analyze, and report on campaign performance metrics including CTR, CPA, ROAS, and LTV. Conducting A/B testing of ad creatives, targeting, and bidding strategies will be a key part of your role. Collaborating with the creative and content team is vital to develop high-converting ad assets. You will efficiently manage media budgets and ensure alignment with growth KPIs. It is essential to stay updated with the latest platform algorithms, trends, and best practices to drive successful campaigns. Utilizing tools like Google Analytics, AppsFlyer, Branch, and Mixpanel to track and attribute performance will be part of your daily tasks. Working closely with product and CRM teams to align acquisition and retention strategies is crucial. Identifying new channels or opportunities for scalable user acquisition will be part of your ongoing responsibilities. Your experience of 2+ years in performance marketing or digital advertising will be valuable to develop and execute strategies for user acquisition, engagement, and revenue growth. Managing end-to-end campaign planning, implementation, and optimization across digital channels will be a core focus. Utilizing data-driven insights to analyze campaign performance and collaborating with cross-functional teams are essential. Staying updated about industry trends, competitive landscape, and emerging marketing technologies will help you drive innovation and maintain a competitive edge. Monitoring and reporting on key performance metrics, providing regular updates to leadership, and possessing strong analytical skills are critical. Your knowledge of tools like Google Analytics, Excel, AppsFlyer, Branch, funnel optimization, and remarketing strategies will contribute to your success in this role. Excellent communication skills and a Bachelor's degree in Marketing, Business, or a related field (MBA is a plus) are desired qualifications.,

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8.0 - 12.0 years

0 Lacs

jaipur, rajasthan

On-site

SunCrypto is a leading crypto trading platform dedicated to offering innovative, secure, and user-friendly solutions for digital asset investors and traders. As a member of our team, you will have the opportunity to play a key role in shaping the future of our platform and the crypto industry. Your responsibilities will include developing and executing high-impact strategies to drive new user acquisition, retention, and engagement across both B2C and B2B segments. You will also be tasked with designing brand positioning strategies to establish SunCrypto as a trusted household name in the world of crypto. Collaborating with PR agencies, content teams, and social media strategists will be essential to create a unified brand voice. Additionally, you will lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions. Identifying and securing strategic partnerships with influencers, fintech platforms, educational institutions, and media houses will be a key part of your role. Representing SunCrypto at key industry events will also be important to enhance the brand's thought leadership. You will work closely with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution. Driving revenue innovation through new product offerings, pricing models, and ecosystem integrations will also be a crucial aspect of your role. To be successful in this position, you should have at least 7 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors. A proven track record in leading cross-functional teams and strategic projects is required. Strong analytical and financial modeling skills, as well as a deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and regulatory environments, are also essential. Furthermore, you should have the ability to design and optimize monetization models, fee structures, and referral programs. Strong communication, negotiation, and stakeholder management skills are important, as well as experience with user growth hacking, funnel optimization, and performance marketing. In return, we offer you the opportunity to drive impactful work at the frontier of digital finance. You will be part of a fast-paced, innovative, and collaborative team culture. We provide flexible work arrangements and are committed to promoting work-life balance. Professional growth, training, and leadership opportunities are also available to support your development within our organization.,

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1.0 - 3.0 years

0 Lacs

Gurugram, Haryana, India

Remote

Greetings from Divine Hindu!! We are looking for a talented performance marketer (prior to working in D2C or e-commerce) to join our Divine Hindu team. About Divine Hindu : ( https://www.divinehindu.in ) Divine Hindu specialises in offering a diverse range of products related to Hindu culture, spirituality, and lifestyle. The online store caters to individuals interested in Hindu culture and those seeking religious items for their homes, daily use, or as gifts. Location : Sector-27,Gurgaon Timings - 9:00 am to 6:00 pm Monday to Saturday (Work from Office) and Alternate Saturday (Work from Home) Divine Hindu is seeking a sharp, ROI-obsessed Performance Marketing Manager who can scale and optimize direct-to-consumer paid campaigns across Meta and Google Ads. You will be directly responsible for delivering sales, not leads , and must demonstrate strong control over CAC, ROAS, and scaling budgets efficiently. Key Responsibilities:- 1. Develop and execute a comprehensive performance marketing strategy across digital platforms: Meta, Google, WhatsApp, and others. 2. Plan, launch, and manage high-performing ad campaigns including ad creatives, copy, targeting, and budgeting. Continuously optimize Meta Ads and WhatsApp campaigns to maximize ROI and customer acquisition. 3. Manage and scale Google Ads and Meta Ads campaigns, using a daily budget of ?1,00,000 or more, with a clear focus on sales generation . 4. Track KPIs and prepare performance reports to analyze and improve campaign effectiveness. 5.Collaborate with internal teams (creative, content, and product) to align campaigns with brand goals and product launches. 6. Stay updated with the latest performance marketing trends and platform updates. Requirements:- 1. 13 years of hands-on experience in performance marketing or paid media roles. 2. Proven experience in sales-focused campaigns using Google and Meta Ads. 3. Demonstrated ability to manage and optimize campaigns with a daily budget of at least ?1,00,000 . 4. Strong analytical skills with experience in tools like Google Analytics, Meta Ads Manager, and UTM tracking. 5. Knowledge of audience segmentation, A/B testing, retargeting, and funnel optimization. 6. Creative mindset and attention to detail in ad copy and visual performance. 7. Ability to work in a fast-paced, collaborative environment with minimal supervision. Show more Show less

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6.0 - 10.0 years

0 Lacs

kozhikode, kerala

On-site

As the Head of Sales for HACA's India and International Markets, you will play a crucial role in driving and managing the revenue engine of the organization. Reporting directly to the CEO, your primary responsibility will be to lead the revenue growth across all programs, schools, and market segments. Your strategic focus will involve building strong regional and zonal sales structures, nurturing high-performing teams, and ensuring sustainable revenue growth through effective systems, accountability, and strategy. You will be tasked with owning and achieving monthly, quarterly, and annual revenue targets for all regions and market segments. It will be your responsibility to drive performance within regional, zonal, and international sales structures while identifying new regions with growth potential. Developing zonal and regional go-to-market plans aligned with HACA's national and global growth objectives will be a key aspect of your role, along with leading pricing, offer design, messaging, and positioning strategies. In terms of team leadership, you will be required to build and manage a layered team structure comprising Regional Heads, Zonal Managers, Sales Team Leads, and Executives. Defining performance expectations for each layer and driving training, performance reviews, and team rituals will be essential for scaling leadership and achieving results. Additionally, you will oversee and optimize inbound, outbound, and partnership-driven sales channels, ensuring efficient lead flow, conversion metrics, and revenue management. Your role will also involve designing, standardizing, and scaling sales SOPs across India and international markets, driving CRM adoption, data hygiene, and process discipline. Collaboration with cross-functional teams such as Marketing, Academic Ops, Placement, Finance, and Product will be crucial for integrated growth, and you will represent the sales perspective in various strategic discussions. As the ideal candidate for this role, you should have 6-10+ years of experience in sales leadership roles with full revenue ownership, particularly in the EdTech or Education Services sector. Your skills should include regional go-to-market playbook design, team building, performance management, and analytical leadership. A growth-first mindset, strong ownership mentality, and adaptability to dynamic environments are essential qualities for success in this position. Your focus plan for the first 30-60-90 days will involve mapping team capabilities, proposing zonal structures, building trust with the core team, launching hiring plans, implementing reporting dashboards, and delivering consistent revenue growth. This role is not for a manager but for a builder who thrives in high-pressure environments and is committed to scaling HACA into a national and global powerhouse in career-first learning.,

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12.0 - 16.0 years

0 Lacs

karnataka

On-site

You will play a crucial role as a Director of User Acquisition & Growth Marketing in Bangalore, taking charge of the global UA, growth, and digital marketing strategy for a range of social casino games. Your responsibilities will include leading a skilled team, managing substantial budgets, and implementing sustainable user growth through paid campaigns, funnel optimization, and innovative acquisition and engagement strategies. Your goal will be to drive comprehensive growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision-making. Your core responsibilities will revolve around driving a full-funnel growth strategy, building and scaling growth experimentation systems, identifying new growth opportunities, collaborating with product and live ops teams, developing a robust growth analytics framework, integrating retention campaigns, implementing AI-driven tools, and promoting a data-driven decision-making culture within the team. You will also be in charge of defining and executing the overall UA and digital strategy, building and mentoring a team of UA specialists, overseeing UA campaigns across various platforms, collaborating with cross-functional teams, leveraging analytical expertise, and staying abreast of industry trends. The ideal candidate should possess a minimum of 12-15 years of experience in user acquisition and digital marketing, with at least 10 years in senior leadership roles. You should be able to operate effectively in a startup environment, demonstrate expertise in campaign management on platforms like Meta and Google UAC, have a deep understanding of analytics platforms and attribution models, exhibit strong leadership and strategic thinking skills, and hold a degree in Marketing, Business, Data Science, or related fields. Experience in social casino or real-money gaming sectors, familiarity with AI-driven UA automation tools, and exposure to global markets, especially the US and Tier-1 markets, will be advantageous.,

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8.0 - 12.0 years

0 Lacs

chennai, tamil nadu

On-site

About Client: You will be joining a leading Education Institution as the Digital Marketing Head (Facebook & Google Ads), responsible for managing an annual ad spend of 10-15 Crores. As a highly skilled and performance-driven professional, you will play a crucial role in driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: You will be responsible for developing and executing data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. Your role will involve planning, launching, optimizing, and scaling campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). You will manage and optimize an annual ad spend of 10-15 Cr with accountability for CPL, CAC, ROAS, and other key performance metrics. Leading a high-performance team of digital marketers, analysts, and creative strategists will be part of your responsibilities. Collaborating with the design and content teams to create compelling ad creatives and landing pages that drive conversion is essential for success in this role. You will utilize tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports. Working closely with sales and product teams, you will focus on improving conversion rates across the entire funnel from click to customer. Continuous testing of creatives, audience segments, bidding strategies, and landing pages to optimize performance will be a key aspect of your role. Qualifications & Skills: You should have proven experience in managing high-budget digital campaigns (10 Cr+ annually). Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video) is required. Deep understanding of conversion tracking, pixel setup, and attribution models is essential. Strong analytical skills with proficiency in tools like GTM, GA4, and Excel are necessary. Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus. Excellent leadership and project management skills are crucial for this role. Preferred Qualifications: A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in Google Ads and Meta Blueprint would be advantageous. Experience with CRM integrations, lead nurturing, and marketing automation tools is a plus. Location: Chennai Experience: 8+ years in performance marketing,

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3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

The role of AI Marketing & ChatGPT Expert at Oswaal Books requires a skilled professional to contribute to the automation, smarter marketing strategies, and faster scalability using advanced AI tools such as ChatGPT, Midjourney, and AI writing assistants. As the AI Marketing & ChatGPT Expert, your primary responsibility will involve utilizing AI tools and marketing technologies to enhance performance, automate campaigns, develop content, and drive lead generation efforts. Your key responsibilities will include building and implementing AI-powered marketing campaigns through tools like ChatGPT, Copy.ai, and Jasper. Additionally, you will be tasked with creating and optimizing content for various channels including email, social media, landing pages, SEO, and ads using AI technology. Leveraging ChatGPT for content automation in areas such as email drips, blogs, and product descriptions will be essential. Collaboration with the design and content team to utilize tools like Midjourney for visual campaigns, integrating and optimizing MarTech stacks, and utilizing AI-driven analytics for informed decision-making in marketing funnels will also be crucial aspects of your role. The ideal candidate should possess at least 2-6 years of experience in digital marketing, content marketing, or performance marketing, along with hands-on experience in AI tools such as ChatGPT, Copy.ai, Jasper, and Midjourney. Proficiency in marketing automation platforms like HubSpot, ActiveCampaign, and Mailchimp is desired, as well as experience in SEO, paid campaigns, funnel optimization, and email journeys. A passion for automation, experimentation, and modern MarTech, coupled with excellent written communication skills and an analytical mindset, will be valuable assets for this role. Additional bonus skills that would be advantageous include basic prompt engineering, exposure to Python/AI APIs or automation tools like Zapier, and prior experience in the Edtech or publishing domain. In return, Oswaal Books offers a dynamic role that fosters innovation and experimentation, the opportunity to collaborate closely with senior marketing leaders, professional development opportunities from corporate trainers, a flexible work culture, exciting growth prospects, a competitive salary, and performance-based incentives. To apply for the position of AI Marketing & ChatGPT Expert at Oswaal Books, please send your resume to careers@oswaalbooks.com with the subject line "Application for AI Marketing & ChatGPT Expert".,

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3.0 - 7.0 years

0 Lacs

ahmedabad, gujarat

On-site

You are seeking a performance-driven leader who excels in building scalable acquisition strategies rather than just running ads. If you have a passion for optimizing ad performance, mentoring a team, and driving substantial revenue growth, then this opportunity is tailored for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (including PMax, Adv+, Catalog, Retargeting), and other advertising channels. Additionally, you will lead a team of performance marketers, providing guidance and mentorship to ensure the achievement of desired results. Conducting A/B tests on creatives, landing pages, and ad strategies will be essential for maximizing Return on Ad Spend (ROAS) through funnel and Conversion Rate Optimization (CRO). Your decision-making process will be heavily data-driven, as you delve deep into analytics tools like GA4, Looker, and UTMs to continuously optimize campaign performance. Collaboration with content and design teams will be crucial for developing high-performing ads as part of the creative strategy. To excel in this role, you should possess at least 3 years of hands-on experience in performance marketing, strong team management skills, and a proven track record of scaling ROAS-positive campaigns. Expertise in ad analytics, tracking, and attribution models, as well as a profound understanding of audience psychology and conversion tactics, are also required. By joining us, you will have the opportunity to lead a growing team and actively contribute to shaping the marketing roadmap. You will have full ownership of creative strategies and budgets, enabling you to make a significant impact at the intersection of performance marketing, data analytics, and brand growth.,

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3.0 - 7.0 years

0 Lacs

jaipur, rajasthan

On-site

As a Digital Marketing Manager at Thrillophilia in Jaipur, you will play a crucial role in the success of India's biggest online platform for travel experiences and activities. Your primary responsibility will be to work closely with the media, tech, and marketing teams to drive growth and empower them to achieve their goals. You will be expected to dive into various aspects of digital marketing with a proactive attitude to take things to the next level. Your deep analytical mindset will be essential as you love crunching numbers and constantly monitoring the performance metrics to make data-driven decisions. Understanding the user interface (UI-UX) and customer journey will be key to improving the overall user experience on the platform. You should be ready to tackle challenges head-on, even in the absence of sufficient resources, and come up with innovative solutions to drive results. Your role will encompass a wide range of digital marketing activities, including but not limited to retention strategies, app installs, website transactions, automation, product launches, and portfolio management. You should possess strong project management skills to lead a team effectively while also being capable of delivering results independently. Being a multitasker is essential in this role as you will be navigating through various digital landscapes such as content marketing, performance marketing, media buying, product marketing, customer sentiments analysis, NPS (Net Promoter Score), funnel optimization, and email marketing among others. To be successful in this position, you should have 3-6 years of experience in a similar role, along with excellent verbal and written communication skills. Attention to detail, multitasking abilities, leadership qualities, and decision-making skills are also essential for this role. Strong copywriting skills will be advantageous in creating impactful marketing campaigns. If you are ready to take on the challenge of driving digital marketing initiatives for Thrillophilia in Jaipur and have a passion for scaling growth opportunities, we look forward to welcoming you to our dynamic team.,

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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior Product Manager - Growth at PhysicsWallah (PW) in Noida, you will play a crucial role in scaling user engagement, retention, and conversions across the PW ecosystem. With a mission to make learning accessible and outcome-driven, PW is rapidly expanding across digital, offline, and hybrid models. We are seeking passionate and data-driven product leaders to drive our growth engine forward. Your responsibilities will include defining and driving the growth product strategy aligned with PW's business and user goals. You will prioritize initiatives based on data and user insights, focusing on scalable and impactful outcomes. Additionally, you will own the product growth roadmap and ensure timely, high-quality delivery of key projects. Using tools like Mixpanel, Amplitude, Firebase, and GA4, you will analyze user behavior and journeys to derive insights. These insights will be translated into clear hypotheses and actionable solutions aimed at enhancing user experience and metrics. You will design and execute structured A/B tests using tools like Unleash, fostering a test-and-learn culture across the product lifecycle with rapid iteration cycles. Your role will also involve owning and optimizing the user funnel from acquisition to activation and retention, identifying friction points, drop-offs, and leading funnel improvement efforts to increase ROI and user engagement. Collaborating cross-functionally with marketing, tech, design, and content teams, you will align and execute on growth objectives. Seamless coordination and communication across stakeholders for all growth initiatives will be essential. Defining KPIs for all growth projects, monitoring them regularly, and tracking, analyzing, and reporting progress with clarity and recommendations for the next steps will also be part of your responsibilities. To succeed in this role, you should have at least 4 years of product management experience, including 3 years in a growth-centric role within consumer or edtech products. Strong experience with product analytics tools (Mixpanel, Amplitude, GA4, Firebase) and A/B testing platforms (e.g., Unleash) is required. A proven track record of driving metric improvements across user funnels, strong analytical skills, and excellent communication and stakeholder management skills are essential. A user-first mindset with a strong bias for experimentation, execution, and results will be key to thriving in this role.,

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8.0 - 12.0 years

0 Lacs

karnataka

On-site

As the Associate Director of Business Analytics at Zepto, you will play a crucial role in leading data-driven decision-making throughout the organization. Your responsibilities will include spearheading the business analytics function, collaborating with senior leadership to shape long-term strategies, and establishing a top-tier analytics team. This position necessitates a profound understanding of analytics, effective cross-functional teamwork, and a keen awareness of business drivers in a dynamic setting. You will be entrusted with a range of key responsibilities, such as overseeing analytics initiatives across various business units like Product, Growth, Supply Chain, Marketing, and Operations. Working closely with CXOs and senior executives, you will identify growth opportunities and provide guidance for data-informed strategic choices. Additionally, you will be responsible for developing and implementing company-wide metrics, reporting structures, and data processes to drive informed decision-making. Your role will also involve leading large-scale analytical projects encompassing customer segmentation, churn modeling, demand forecasting, and pricing analysis. Moreover, you will mentor and supervise a team of senior business analysts and analytics managers to deliver valuable insights and enhance operational efficiency. Creating scalable dashboards and automation pipelines to democratize data access across teams will be another crucial aspect of your responsibilities. Fostering a culture of experimentation, A/B testing, and rigorous performance evaluation will be essential in this role. Collaboration with Data Engineering and Product teams to ensure the availability of clean and reliable data infrastructure is also a key component. Your qualifications should include a Bachelor's or Master's degree in Engineering, Statistics, Economics, Mathematics, or a related quantitative field. You should have at least 8-12 years of experience in business analytics, with a minimum of 2-3 years in a leadership position. Prior exposure to high-growth startups, e-commerce, or consumer tech environments is highly desirable. The ideal candidate will possess advanced proficiency in SQL and hands-on experience with data visualization tools such as Tableau, Looker, or Power BI. Familiarity with Python, R, or similar tools for statistical modeling and automation is essential. Expertise in analytical techniques like forecasting, cohort analysis, LTV modeling, and funnel optimization will be advantageous. A deep understanding of business KPIs, particularly in consumer internet or operational analytics contexts, is crucial. Strong leadership skills, effective stakeholder management abilities, and outstanding communication and storytelling capabilities to translate complex data into actionable insights are also required for this role.,

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3.0 - 5.0 years

3 - 5 Lacs

Mumbai, Maharashtra, India

On-site

Key Responsibilities: Develop and execute digital marketing strategies to boost brand awareness and drive lead generation Manage end-to-end digital campaigns across multiple channels email, social media, Google, Facebook, and display ads Track, measure, and optimize campaign performance using data and analytics tools Collaborate with content, design, and product teams to deliver impactful digital user experiences Prepare performance reports and actionable insights using tools like Google Data Studio or Tableau Stay current with digital marketing trends, tools, platform updates, and best practices Qualifications & Skills: 24 years of hands-on experience in digital marketing (correction from 24 years) Proven expertise in Facebook Ads, Google Ads, and mobile app campaigns Strong background in user acquisition, retargeting strategies, and funnel optimization Excellent analytical skills with the ability to interpret campaign data effectively Proficient in Excel; knowledge of Data Studio or Tableau is a strong plus Familiarity with SEO/SEM and attribution tools like Appsflyer Excellent communication and cross-functional collaboration abilities Self-driven, detail-oriented, and results-focused

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1.0 - 4.0 years

1 - 4 Lacs

Mumbai, Maharashtra, India

On-site

Key Responsibilities: Develop and execute digital marketing strategies to increase brand awareness and generate leads Manage end-to-end digital campaigns across email, social media, Google, Facebook, and display advertising Track and optimize campaign performance using data and analytics Collaborate with content, design, and product teams to deliver engaging digital experiences Provide performance reports and insights using tools like Google Data Studio or Tableau Stay updated with the latest digital trends, tools, and best practices Qualifications & Skills: 24 years of hands-on experience in digital marketing Expertise in Facebook Ads, Google Ads, and App Campaigns Experience in user acquisition, retargeting, and funnel optimization Strong analytical skills to interpret campaign data and performance metrics Proficiency in Excel; familiarity with Data Studio or Tableau is a plus Working knowledge of SEO and SEM implementation Experience with attribution tools like Appsflyer Strong communication, collaboration, and project management skills Self-motivated, detail-oriented, and results-driven

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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior Product Manager - Growth at PhysicsWallah (PW) in Noida, you will play a crucial role in scaling user engagement, retention, and conversions across the PW ecosystem. You will need to have a deep understanding of user behavior, possess a sharp analytical mindset, and demonstrate a bias for experimentation and impact. Your primary responsibility will be to drive the growth product strategy aligned with PW's business and user goals. It is essential to prioritize initiatives through data and user insights, focusing on scalable and impactful outcomes. Additionally, you will own the product growth roadmap and ensure timely, high-quality delivery of key projects. Your role will involve using tools like Mixpanel, Amplitude, Firebase, and GA4 to derive insights into user behavior and journeys. By translating data into clear hypotheses and actionable solutions, you will continuously strive to improve user experience and metrics. Designing and executing structured A/B tests using tools like Unleash will be a key aspect of your responsibilities. Promoting a test-and-learn culture across the product lifecycle with rapid iteration cycles will be critical to your success. You will be responsible for owning and optimizing the user funnel from acquisition to activation and retention. Identifying friction points, drop-offs, and leading funnel improvement efforts to increase ROI and user engagement will be part of your daily tasks. Translating business needs and user insights into detailed product requirements, specs, and user stories will be essential for collaboration with engineering and design teams to ship impactful and scalable features. Collaboration with marketing, tech, design, and content teams will be necessary to align and execute on growth objectives. Ensuring seamless coordination and communication across stakeholders for all growth initiatives will be crucial. Defining KPIs for all growth projects, monitoring them regularly, and tracking, analyzing, and reporting progress with clarity and recommendations for the next steps will be a part of your routine. You will need to lead structured feedback loops and qualitative research to constantly enhance the product experience. Deeply understanding our learners and tailoring the product journey to meet their evolving needs will be vital for success in this role. To qualify for this position, you should have 4+ years of product management experience, including 3+ years in a growth-centric role within consumer or edtech products. Strong experience with product analytics tools (Mixpanel, Amplitude, GA4, Firebase) and A/B testing platforms (e.g., Unleash) is required. A proven track record of driving metric improvements across user funnels, strong analytical skills, excellent communication and stakeholder management skills, and a user-first mindset with a strong bias for experimentation, execution, and results are essential attributes for this role.,

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3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior Product Manager - Growth at PhysicsWallah (PW), you will play a crucial role in enhancing user engagement, retention, and conversions within the PW ecosystem. Your responsibilities will include developing and executing a growth strategy aligned with business objectives, prioritizing initiatives based on data-driven insights, and managing the product growth roadmap for timely delivery of key projects. You will also be responsible for analyzing user behavior using tools like Mixpanel, Amplitude, Firebase, and GA4 to derive actionable solutions that improve user experience and metrics. In this role, you will design and implement A/B tests to drive continuous improvement, optimize the user funnel from acquisition to retention, and collaborate with cross-functional teams to align and execute growth objectives. Monitoring performance metrics, defining KPIs for growth projects, and providing clear recommendations for future enhancements will also be part of your responsibilities. Additionally, you will lead user-centric iteration processes, gather feedback through qualitative research, and tailor the product journey to meet the evolving needs of learners. To be successful in this role, you should have at least 4 years of product management experience with a focus on growth within consumer or edtech products. Proficiency in product analytics tools such as Mixpanel, Amplitude, GA4, Firebase, and A/B testing platforms like Unleash is essential. You should have a proven track record of driving metric improvements across user funnels, strong analytical skills, excellent communication abilities, and stakeholder management skills. A user-first mindset, a passion for experimentation, execution, and delivering results are also key attributes for this position.,

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7.0 - 12.0 years

7 - 12 Lacs

Chandigarh

Work from Office

Lead and implement end-to-end digital marketing strategy, manage budgets and ROI, optimize the marketing funnel, coordinate with Sales and Product teams, ensure lead generation targets are met, and maintain a strong online brand presence. Required Candidate profile 8+ years of experience, including a minimum of 3 years in the real estate industry; proven skills in budget management, ROI tracking, lead gen, funnel optimization, and crossfunctional collaboration.

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3.0 - 7.0 years

0 Lacs

ahmedabad, gujarat

On-site

We are looking for a performance-driven leader who excels in building scalable acquisition strategies and optimizing ad performance to drive real revenue growth. If you have a passion for leading a team, cracking ad performance, and maximizing ROAS, then this opportunity is for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (PMax, Adv+, Catalog, Retargeting), and other ad channels. You will also lead a team of performance marketers, guiding and mentoring them to achieve outstanding results. Additionally, you will conduct A/B tests on creatives, landing pages, and ad strategies to enhance funnel and CRO optimization for maximizing ROAS. A key aspect of this role involves making data-driven decisions by delving deep into analytics tools like GA4, Looker, and UTMs to optimize campaign performance. You will collaborate closely with content and design teams to develop high-performing ads as part of the creative strategy. To be successful in this role, you should have at least 3 years of hands-on performance marketing experience and possess strong team management and leadership skills. You should also demonstrate a track record of scaling ROAS-positive campaigns and have expertise in ad analytics, tracking, and attribution models. A deep understanding of audience psychology and conversion tactics is also essential for this position. Joining us offers you the opportunity to lead a growing team and shape the marketing roadmap. You will have full creative and budget ownership, allowing you to make a significant impact with your strategies at the intersection of performance, data, and brand growth.,

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1.0 - 5.0 years

0 Lacs

haryana

On-site

As a member of Mobilogi Technologies, you will play a crucial role in generating leads and sales through Google and Facebook Ads. Your responsibilities will include working closely with our agency to develop and implement search and social ads marketing strategies, managing Google Ads (Search, Display & Mobile) and Facebook Ads, designing ad creatives in collaboration with the creative team, and writing compelling ad copy that resonates with our target audience. You will also be tasked with planning and executing A/B tests to optimize ad performance, continuously improving ad placements, targeting options, and bidding strategies, utilizing audience segmentation tactics effectively, ensuring all ads meet quality and brand standards, and generating detailed reports on advertising performance to provide insights and recommendations to stakeholders. To excel in this role, you should have at least 1 year of experience in search and social ads, a proven track record in advertising management and funnel optimization, a strong understanding of digital advertising platforms such as Google and Facebook Ads, familiarity with advertising metrics and KPIs, multitasking abilities in a fast-paced environment, excellent analytical skills, effective communication and negotiation skills, creativity in staying updated on industry trends, strong time management and prioritization skills, meticulous attention to detail, self-motivation, and openness to change. Additionally, your personal attributes should include being proactive, embracing challenges, goal-oriented, open to change, calm under pressure, super attentive to detail, and committed to success. If you are someone who thrives in a dynamic environment, enjoys problem-solving, and is dedicated to achieving ambitious goals, this role is tailored for you. At Mobilogi Technologies, we value our employees and offer competitive compensation and benefits that align with your performance and contributions to the team. Join us in revolutionizing digital communication and making a significant impact on global brands" advertising strategies.,

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7.0 - 10.0 years

20 - 25 Lacs

Noida

Remote

Job Title : Digital Analyst Web & Experience Analytics Experience Required : 7+ Years Location : [Remote/Hybrid] Employment Type : [Full-time] Job Summary The Digital Analyst will drive insights into user behavior and site performance across the digital landscape. This role supports experience optimization through advanced analytics, journey analysis, and actionable reporting for stakeholders across UX, Product, and Marketing. Key Responsibilities Analyze user journeys, funnels, traffic patterns, and engagement metrics to inform experience strategy. Develop dashboards and performance reports using tools like Tableau or Power BI. Translate complex analytics into clear business insights for cross-functional teams. Collaborate with optimization and marketing teams to support A/B testing and personalization analysis. Ensure data quality through validation of tagging and analytics setup (via GTM or Adobe Launch). Identify user behavior trends to surface actionable UX and content insights. Required Skillset & Experience Minimum 5 years of experience in digital analytics or web data analysis. Strong knowledge of GA4, Adobe Analytics, or other enterprise analytics tools. Experience with visualization tools such as Tableau, Power BI, or Looker. Ability to translate data into clear, actionable insights. Good understanding of customer journeys and digital experience KPIs. Familiarity with tagging frameworks and GTM/Adobe Launch. Technology Platforms & Tools GA4 Adobe Analytics GTM / Adobe Launch Tableau / Power BI / Looker Studio Hotjar Excel/Sheets

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1.0 - 3.0 years

5 - 12 Lacs

Thane

Hybrid

About the Role DRIMS ALLY Pvt. Ltd. is looking for a Senior Media Buyer to take full ownership of our paid advertising campaigns across Meta Ads and Google Ads . This role is for someone who lives and breathes performance marketing, thrives in a data-driven environment, and has a track record of managing high-budget, ROI-focused campaigns . Youll be managing paid growth for a fast-expanding portfolio of AI-powered and digital products , working closely with creatives and reporting directly to the founder. Key Responsibilities Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms Manage monthly ad budgets ranging from $200K$500K , focusing on ROAS , CPA , and profitability Collaborate with creative and video teams to guide and test ad creatives, angles, and copy Execute A/B testing strategies across creatives, copy, targeting, and landing pages Monitor performance metrics daily and provide data-driven reports with actionable insights Stay current with platform policy changes, algorithm updates, and media buying trends Troubleshoot ad performance issues and optimize campaigns in real-time Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology Required Skills & Qualifications Minimum experience with performance-focused paid media campaigns Proven success managing large advertising budgets and driving high ROI Expertise in: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube) Campaign structure , pixel tracking , custom conversions , and attribution logic Strong understanding of conversion funnels , landing page optimization , and retargeting strategies Proficiency in analytics tools (e.g., Google Analytics, Meta Insights, UTM tracking) Solid grasp of audience segmentation , lookalike targeting , and behavioral retargeting Excellent communication, analytical, and decision-making skills Comfortable working in a fast-paced, results-driven team

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2.0 - 4.0 years

0 Lacs

Bengaluru / Bangalore, Karnataka, India

On-site

Role: Product Manager - Merchant Onboarding & Growth About the team: The Merchant Onboarding Product team focuses on onboarding merchants seamlessly to easily adopt various financial services provided by Paytm Payments Service Limited (PPSL) . Our team builds onboarding platform and growth assets that enable our merchants to efficiently onboard and integrate with PPSL products and grow their business. About the role: We are looking for a Product Manager to drive user acquisition, activation, and retention for Paytm's online payment gateway (PG) onboarding product. This role will require a deep understanding of merchant behavior, funnel optimization, and data-driven experimentation to accelerate onboarding and growth. You will work closely with Business, Marketing, and Growth teams to create high-impact you will work on: Increase Onboarding Conversion 100% Compliant Onboardings Increase merchant GMV through product led growth initiatives Expectations: Apply product sense in day to day work (not only in interviews ????) Problem Discovery through all possible channels Tight execution with space for creativity GTM Strategy and execution with multiple teams to launch the product Post launch monitoring with data team Roadmap planning with a clear objective / goal Superpowers that will help you succeed in this role: 2 years of Product Management experience (MBA is not mandatory) High Intent and grounded Should have worked with cross functional teams (Engineering, Marketing, Growth, Design, etc.) Willingness to experiment and improve continuously

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2.0 - 7.0 years

5 - 12 Lacs

pune

Work from Office

Key Responsibilities: - 1. End-to-End Funnel Ownership Own and drive the entire digital partner funnelfrom lead generation to disbursal. Identify and resolve funnel drop-offs, inefficiencies, and bottlenecks through data-driven interventions. Track and optimize key funnel metrics such as P2P, P2A, PSA, and Login-to-Disbursal across partner platforms. 2. Partner Performance Management Collaborate with external partner teams (apps, aggregators, sourcing platforms) to align on funnel KPIs and growth initiatives. Conduct periodic performance reviews to generate actionable insights and drive corrective measures for improvement. 3. Policy & Rule Engine Optimization Coordinate with internal teams risk, policy, product —to refine BRE rules, eligibility criteria, and sourcing logic to enhance partner performance. Measure the impact of policy changes on funnel conversion and sourcing quality. 4. Cross-Functional Collaboration Work closely with internal stakeholders including risk, analytics, operations, and product to ensure smooth implementation of growth initiatives. Serve as the SPOC for all digital partner growth initiatives. 5. User Journey Optimization Analyze borrower journey flows (Salaried, Self-employed, New-to-Credit, etc.) to detect friction points and conversion blockers. Deploy user experience enhancements such as nudges, personalization, and re-targeting strategies to recover drop-offs. 6. Market Benchmarking Continuously monitor market trends, competitor benchmarks, and innovations in partner-led digital lending. Recommend adoption of best practices and new sourcing models where applicable. Desired Skills & Experience Strong experience in digital funnel management , preferably within Fintechs, NBFCs, or lending-tech environments. Demonstrated ability to identify, analyze, and solve funnel-level problems using data-backed insights. Proven track record of data-driven decision-making , with hands-on experience in interpreting performance metrics and driving measurable outcomes. Comfortable working in a fast-paced, cross-functional setup with multiple internal and external stakeholders. Working knowledge of partner-led sourcing models, BRE/policy calibration, and digital customer journeys is a strong plus. Proficiency in tools such as Excel, SQL, Tableau/Looker/Data Studio, etc. is preferred. Qualifications: BE/BTech in Computer Science, Information Systems, or a related field from a premier institute • MBA preferred, with a focus on Business Strategy, Marketing, or Analytics Other Expectations The role is based out of Pune and will be Work-from-Office only. Working Saturdays will be applicable on the 1st and last Saturday of every month.

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